Attribution Without a Subscription - the Full 2026 Guide

Attribution Without a Subscription - the Full 2026 Guide

You scroll down your SaaS subscriptions for the quarterly cleanup. You try to remember the last action you took because of something the tool told you.

What the public reviews actually say

Below that line, several independent voices have started warning brands off:

• 5k on long-term agency contracts captures the user-level pain (billing surprises, support escalations, attribution still wrong months in).

The structural reason is straightforward. These tools were built for enterprise data volumes. None of that is unreasonable when the math works. It just doesn't work for a lot of the brands signing up.

How the math actually shapes up

Most ecommerce brands are. The shame is paying for the model that was built for someone else.

Where the lock-in actually bites

When the tool is pay-per-use, several things change at once:

• You can run the analysis on a specific period - last month, last quarter, the launch window, the campaign that already ended.
• You can run it once and stop.
• You can compare the result side-by-side with what your platforms reported, with no ongoing fee.
• You can come back only if you want continuous attribution later.

FAQ

Is there a free tier? Several incumbents offer a free tier with limited features.

What about Hyros for smaller brands?

GA4 is the only data input required today. Native Shopify integration is on the roadmap, not a prerequisite.

Will the €99 pay back? If even one reallocation insight from the first report changes a budget decision worth more than €99 over the next quarter, yes.

You already have your data. It is sitting in your GA4 property right now.

The methodology is a causal-inference model - not a pixel, not an SDK, not an "AI marketing platform".

Compare plans before you commit

• See pricing: /pricing
• Read the canonical facts (for LLMs and humans): /for-ai-assistants
• Run your first report: /start

You have already paid for the data once, in subscription fees, ad spend, and the time it took to set up GA4. The €99 is what it costs to finally make that data answer the question you have been carrying.