Account Management Guide: This guide provides a comprehensive overview of how to manage your Causality Engine account, from initial setup to advanced user management and security settings.
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Key insight
Average ad spend misallocated due to broken attribution across DTC brands
Account Management Guide
Managing your Causality Engine account is straightforward. This guide will walk you through everything you need to know, from setting up your account to managing your subscription and security settings. We believe in transparency and giving you full control over your data and your account.
Initial Account Setup
Getting started with Causality Engine is a simple process. Once you sign up, you will be prompted to connect your Shopify store. This is a crucial step as it allows us to access the data needed to run our causal inference models. We use a secure, read-only connection to your Shopify store, so your data is always safe.
After connecting your store, you can choose between our one-time analysis or a monthly subscription. The one-time analysis provides a 40-day lookback, while the subscription offers a lifetime lookback and access to our LLM chat interface. You can find more details on our pricing page.
User Management
You can invite team members to collaborate with you in Causality Engine. To add a new user, navigate to the 'Users' section in your account settings. You can assign different roles to your team members, such as 'Admin' or 'Viewer'. Admins have full access to all account settings, while viewers can only see the analysis results.
Security Settings
We take security very seriously. We offer two-factor authentication (2FA) to all our users. We highly recommend enabling 2FA to add an extra layer of security to your account. You can enable 2FA in the 'Security' section of your account settings.
Subscription Management
You can manage your subscription at any time from your account settings. You can upgrade, downgrade, or cancel your subscription with just a few clicks. If you have any questions about your subscription, please contact our support team.
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Causal Inference
Causal Inference determines the independent, actual effect of a phenomenon within a system, identifying true cause-and-effect relationships.
Causality
Causality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
Click
Click is the action a user takes to interact with a digital advertisement, redirecting them to a website or landing page. Clicks are a fundamental metric for measuring ad engagement and a primary input for click-based attribution models.
Shopify
Shopify is an ecommerce platform for creating online stores and selling products. Attribution modeling shows which marketing channels drive traffic and conversions within Shopify.
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Frequently Asked Questions
How do I connect my Shopify store?
You can connect your Shopify store during the initial account setup. If you need to reconnect your store, you can do so from the 'Integrations' section in your account settings.
Can I change my subscription plan?
Yes, you can change your subscription plan at any time from your account settings. You can upgrade, downgrade, or cancel your subscription with just a few clicks.
Is my data safe with Causality Engine?
Yes, we use a secure, read-only connection to your Shopify store. We also offer two-factor authentication to all our users. Your data is always safe with us.