The quarterly attribution checkup
A checkup for your attribution.
Nothing hurts, and you still see a dentist twice a year. Attribution works the same way: it can look fine for months while tagging breaks or the channel mix shifts, and the budget follows it either way.
One read of your GA4 export, once a quarter: €99, excluding VAT. Full refund within 30 days, no questions asked.
What a checkup looks at.
One GA4 export in. Six things back, in 1 to 2 minutes.
What each channel caused
Next to what last-click gave it, for every channel in the export.
Where Direct's credit goes
Direct, split back to the channels that sent those buyers.
Data health, 0 to 100
A score on every channel. The hygiene part: it grades the read, not the channel, so you know how far to trust it.
A next step for every channel
No channel ends on a number alone. Each one comes with what to do next.
Paths to purchase
How buyers get to you, and how many days people who saw two or more channels take to convert. That number is your free first finding.
Receipts
Every number checks against your export.
When to book one.
A quarter is the rhythm. A change is a reason not to wait for it.
At each quarter close
Before the next quarter's budget is set on this quarter's numbers.
Before peak season
Black Friday 2026 is 27 November. Check before the extra budget goes out, not after. The measurement deadlines that come first.
After a tracking or site change
A new theme, checkout, consent banner or tag setup can change what GA4 records, and every number built on it.
After adding or cutting a channel
The mix changed, so what each channel caused may have changed with it.
When an ad platform's numbers and your revenue disagree
A platform counts the sales it touched. Your store counts the sales it took. The read shows what each channel caused.
How it works.
- 01
Export one report from GA4
The Attribution paths report, as a CSV. 12 months or more reads best.
- 02
Get your first finding free
Drop the file on the start page. The first finding is worked out in your browser, and the file never leaves your machine.
- 03
Run the checkup
Upload the same file for the full read. Results in 1 to 2 minutes.
What it costs.
€99 per checkup, excluding VAT, paid once. Full refund within 30 days, no questions asked, and you keep the read. There is no subscription to cancel.
- One checkup
- €99
- A year of quarterly checkups
- €396
Everything a read includes is on the pricing page. What attribution subscriptions cost is on the price comparison.
When Pro fits instead.
A quarterly checkup suits a budget that moves a few times a year. If you run 8 or more channels at once and your budgets move weekly, a quarter is too long between reads. That is what Pro is for: automated GA4 ingestion and continuous attribution, with a lifetime look-back, AI chat over your results and budget alerts. €299 a month, excluding VAT. Compare the €99 read and Pro.
Get a reminder when your next checkup is due.
We write once, on 1 January 2027: the first quarter start at least 45 days from today, with a link to run the checkup.
Two emails: a confirmation now and the reminder on 1 January 2027. Then nothing, and either one lets you unsubscribe. Privacy.
The checkup, question by question.
How often should I check my attribution?
Once a quarter, and again when something changes: before peak season, after a tracking or site change, after adding or cutting a channel, or when an ad platform's numbers and your revenue disagree.What if nothing is wrong?
Then the checkup did its job. A clean read is the result you want, and the data-health score on every channel, from 0 to 100, says how far to trust it.What do I need for a checkup?
One file: the Attribution paths export from GA4, as a CSV. 12 months or more reads best. The read takes nothing else.Is the checkup a subscription?
No. Each checkup is one €99 read, excluding VAT, paid once, with a full refund within 30 days, no questions asked. Nothing renews. Pro is the subscription, for brands whose budgets move weekly.Can you remind me when my next checkup is due?
Yes. Leave your email in the reminder form on this page. We send a confirmation at once and one reminder on the first quarter start at least 45 days later, then nothing.What does a year of checkups cost?
€396: four checkups at €99 each, excluding VAT. Each one is refundable within 30 days, no questions asked.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1 to 2 minutes. Then again next quarter.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.