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Client’s data, donated with consent · Where Direct’s credit goes

61.67%.

AnalysisLast-click hands the credit to Direct. Direct didn’t earn it. Paid Shopping, Organic Search and Cross-network did: 61.67% of Direct’s credit is theirs, and they already held 90.88% of everything else.ActionThe engine gives these three 63.02%. Last-click without Direct gives them 89.45%. Two methods, 26.43 points apart, pointing at the same three. Fund them first.Direct is not a channel, in the full read
Client’s data, donated with consent: a store’s full read, 1 Jan to 13 Oct 2026, €905,898 of purchase revenue. The figures are the read’s. The sentences are ours. Yours start with your own file.
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