ROI Guarantee: Our ROI Guarantee: If Causality Engine doesn't identify opportunities for savings or growth that exceed the cost of the platform, you don't pay. It's that simple.
Read the full article below for detailed insights and actionable strategies.
The Causality Engine ROI Guarantee
We make a bold claim: our platform will find opportunities to improve your marketing ROI. And we back it up with a bold guarantee. For our annual subscription clients, if Causality Engine does not identify actionable insights that lead to savings or revenue growth greater than the cost of your subscription in the first year, we will refund your subscription fee.
This is the ultimate expression of our confidence in our technology and our commitment to delivering tangible value. We are not just selling software; we are selling results. This guarantee aligns our success directly with yours.
How the ROI Guarantee Works
Our ROI Guarantee is based on the actionable recommendations in your Refinement Queue. The formula is simple:
Identified Savings + Identified Growth > Annual Subscription Cost
Identified Savings: This includes recommendations for reducing spend on underperforming or cannibalistic channels without a corresponding drop in revenue.
Identified Growth: This includes recommendations for reallocating budget to high-performing channels, leading to a projected increase in incremental revenue.
At the end of your first year as an annual subscriber, if the sum of these identified opportunities does not exceed what you paid for the platform, you are eligible for a full refund.
A Partnership Based on Performance
This guarantee transforms our relationship from a simple vendor-client dynamic to a true performance partnership. We are incentivized to find you the most impactful, actionable insights possible. It forces us to constantly improve our models and ensure that our recommendations are clear, practical, and valuable.
This is the future of marketing attribution. It is not enough to simply provide data. A modern attribution platform must provide answers, and it must be accountable for the quality of those answers. Our ROI Guarantee is our commitment to that accountability.
We are so confident we can find you value, we are willing to bet our subscription fee on it.
Ready for a guaranteed return on your investment? Start Your Subscription
This guarantee is available for our annual subscription plan. See pricing for details or visit our resources for more information.
Related Resources
Startup Discount Program: Attribution for Growing Brands
Case Study: Activewear Brand Scales to 300K Monthly Spend Profitably
Case Study: Fragrance Brand Scales European Expansion with Cross-Channel Attribution
Case Study: Haircare Brand Discovers 28% Hidden Revenue from Organic
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Attribution Platform
Attribution Platform is a software tool that connects marketing activities to customer actions. It tracks touchpoints across channels to measure campaign impact.
Case Study
A case study is an in-depth analysis of a particular instance or event. Marketers use it to demonstrate a product's or service's effectiveness.
Causality
Causality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
Channel
A Channel is a medium for delivering marketing messages to potential customers.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
Marketing ROI
Marketing ROI (Return on Investment) measures the return from marketing spend. It evaluates the effectiveness of marketing campaigns.
Revenue
Revenue is the total income generated by the sale of goods or services related to a company's primary operations.
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Frequently Asked Questions
Who is eligible for the ROI Guarantee?
The ROI Guarantee is available to all clients who sign up for our annual subscription plan. It does not apply to the one-time analysis or monthly subscription plans.
How is the ROI calculated and verified?
The ROI is calculated based on the specific, quantified recommendations made in your Optimization Queue throughout the year. At the end of your 12-month term, we will conduct a review of these recommendations and their projected impact. If the total value does not exceed your subscription cost, we will issue a refund.
Why is this only for annual subscribers?
Meaningful attribution and optimization take time. A 12-month period allows our models to learn from a full year of data, including seasonal trends, and provides enough time for you to implement our recommendations and see the results. This makes an annual term the best basis for a performance guarantee.
