Data Onboarding Process: Our data onboarding process is fast, secure, and straightforward. Connect your Shopify store and ad accounts in minutes, and we'll handle the rest.
Read the full article below for detailed insights and actionable strategies.
The attribution problem
One sale. Four channels. 400% credit claimed.
Reported revenue: €400 · Actual revenue: €100 · Gap: €300
Data Onboarding: Fast, Secure, and Simple
Getting started with Causality Engine is a simple and secure process. We've designed our data onboarding to be as frictionless as possible, so you can get from signup to insights in the shortest possible time. There are no complex tracking scripts to install and no developers required. Our system connects directly to your existing data sources via secure APIs.
We understand that your data is your most valuable asset. Security and privacy are at the core of our design. We use read-only permissions and industry-standard encryption to ensure your data is always protected. We are fully GDPR compliant.
The 3-Step Onboarding Process
Connect Your Shopify Store: Simply authenticate your Shopify account through our secure portal. This gives us the necessary sales and customer data to build our models. We only require read access to your orders, products, and customers.
Connect Your Ad Accounts: Connect your key marketing platforms, such as Facebook Ads, Google Ads, and TikTok Ads. Again, this is done through secure, official API connections. This allows us to pull in your spend and impression data.
Analysis Begins: That's it. Once your accounts are connected, our system automatically begins the process of ingesting and analyzing your data. For a one-time analysis, your report will be ready within minutes. For a subscription, your dashboard will be populated with initial insights within the same timeframe and will update continuously.
The Importance of First-Party Data
Our entire approach to marketing attribution is built on the foundation of your own first-party data. By connecting directly to your Shopify and ad accounts, we are not reliant on third-party cookies or pixels that are becoming increasingly unreliable. This is a more robust, more accurate, and more future-proof way to measure marketing performance.
We do the heavy lifting of data integration and modeling so you can focus on what you do best: building your brand. Our process is designed to be so simple that any member of your team can do it, from the CMO to a marketing intern.
Ready to connect your data? Get Started Now
Learn more about our pricing or visit our resources for more on our data policies.
Related Resources
Case Study: European Skincare Brand Achieves GDPR Compliant Attribution
Customer Success and Support: We Are Here to Help
Subscription vs One Time Analysis: Which Is Right for You
Facebook Pixel Inaccuracy: Why Your Conversion Data Is Wrong
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Case Study
A case study is an in-depth analysis of a particular instance or event. Marketers use it to demonstrate a product's or service's effectiveness.
Conversion
Conversion is a specific, desired action a user takes in response to a marketing message, such as a purchase or a sign-up.
Facebook Ads
Facebook Ads are paid advertisements appearing on Facebook and Instagram. Businesses use them to target specific audiences based on demographics and interests.
Google Ads
Google Ads is an online advertising platform where advertisers bid to display ads, service offerings, and product listings.
Google Analytics
Google Analytics is a web analytics service that tracks and reports website traffic.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
Third-Party Cookie
Third-Party Cookie is a cookie set by a domain other than the one a user currently visits. These cookies track users across sites for advertising.
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Frequently Asked Questions
Do I need to install any code on my website?
No. Causality Engine connects directly to your data sources via APIs. There is no need to install any JavaScript snippets or tracking pixels on your site, which means no impact on your site's performance.
How long does it take to onboard my data?
The process of connecting your accounts takes only a few minutes. After that, our system will begin analyzing your data. You can expect to see your first insights and your completed report or dashboard within 3-5 minutes.
Is my data secure?
Absolutely. We use read-only API permissions, and all data is encrypted both in transit and at rest. We are fully GDPR compliant and follow industry best practices for data security. Your data is never shared or sold.