What You Get for 99 Dollars: Learn exactly what is included in Causality Engine's $99 pay-per-analysis offering and how it delivers actionable marketing attribution insights.
Read the full article below for detailed insights and actionable strategies.
Attribution by the numbers
iOS tracking loss
Google Brand cannibalization
Klaviyo overstatement
TikTok attribution lag
The $99 pay-per-analysis option from Causality Engine provides a full Bayesian causal inference attribution report tailored to your Shopify eCommerce store.
Included in the €99 Analysis
Comprehensive Attribution Report: Detailed insights into the causal impact of each marketing channel on revenue and conversions.
Channel-Level Breakdown: Understand which channels drive sales, controlling for confounding factors.
Time-Window Analysis: Attribution data segmented by customizable time windows to measure short and long-term effects.
Actionable Recommendations: Data-driven suggestions for budget allocation and channel refinement.
Data Integration: Seamless connection to your Shopify store for accurate and real-time data.
Dashboard Access: View and export your analysis results anytime through our intuitive dashboard.
How It Works
After purchase, our engine runs a Bayesian causal inference algorithm on your store data. This method isolates the true effect of each marketing channel, unlike traditional heuristic models. The result is precise attribution that guides smarter marketing investment.
Use Cases
See also: Attribution Without an Annual Contract - the Pay-Per-Use Case
Testing new marketing channels
Evaluating campaign effectiveness
Preparing for budgeting decisions
For brands requiring ongoing attribution, consider our subscription plans for multiple analyses and cost savings. See full details on our Pricing page.
Explore marketing attribution concepts further at Wikidata.
Ready to purchase your first analysis? Visit app.causalityengine.ai to get started.
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Attribution Report
Attribution Report shows which touchpoints or channels receive credit for a conversion. It identifies which campaigns drive desired actions.
Attribution Software
Attribution Software measures campaign impact by tracking customer interactions across touchpoints. It assigns value to each channel, showing what drives conversions.
Campaign Effectiveness
Campaign effectiveness measures how well a marketing campaign meets its objectives. Causality Engine provides insights into campaign effectiveness by isolating the causal impact of each campaign.
Causal Inference
Causal Inference determines the independent, actual effect of a phenomenon within a system, identifying true cause-and-effect relationships.
Confounding
Confounding is a distortion of the estimated treatment effect when a third variable, a confounder, associates with both the treatment and the outcome. Causal inference methods control for confounding to isolate the true treatment effect.
Conversion
Conversion is a specific, desired action a user takes in response to a marketing message, such as a purchase or a sign-up.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
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Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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Frequently Asked Questions
How long does the analysis take?
Analyses are typically completed within 3-5 minutes of purchase.
Can I request custom metrics?
The €99 analysis includes standard metrics. Custom metrics are available on subscription and enterprise plans.
Is historical data included?
Yes. We analyze all available historical data from your Shopify store unless specified otherwise.