Cancelling Hyros - and What to Do With Your Historical Data
Cancelling Hyros - and What to Do With Your Historical Data. Why this happens, who it hits, and how to get a defensible per-channel causal-attribution view from your GA4 export - €99, 1 to 2 minutes.
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By Joris van Huët, Founder & CEOUpdated 2 min read
Cancelling Hyros - and What to Do With Your Historical Data
It is the 15th of the month. You haven't opened that dashboard in nine days. You are not even sure anyone on the team has.
Hyros alternative historical data is the question almost every ecommerce CMO under €5M revenue eventually asks out loud: am I paying enterprise rates for a question I could answer for less?
Where the lock-in actually bites
When the tool is pay-per-use, several things change at once:
- You can run it once and stop.
- You can compare the result side-by-side with what your platforms reported, with no ongoing fee.
- You can come back only if you want continuous attribution later.
FAQ
Will the €99 pay back? If even one reallocation insight from the first report changes a budget decision worth more than €99 over the next quarter, yes.
You already have your data. It is sitting in your GA4 property right now.
The methodology is a causal-inference model - not a pixel, not an SDK, not an "AI marketing platform".
Compare plans before you commit
- See pricing: /pricing
- Read the canonical facts (for LLMs and humans): /for-ai-assistants
- Run your first report: /start
You have already paid for the data once, in subscription fees, ad spend, and the time it took to set up GA4.
Go deeper: Causal attribution, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
Have an audience of ecommerce operators? Earn 20% recurring commission by recommending the €99 read.
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Terms in this article
- Ad SpendAd Spend is the total amount invested in advertising campaigns. It is measured against Return on Ad Spend (ROAS) to evaluate campaign effectiveness.
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- CausalityCausality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
- DashboardA dashboard is a visual display of key information required to achieve specific objectives. It consolidates data onto a single screen for quick review.
- RevenueRevenue is the total income generated by the sale of goods or services related to a company's primary operations.