Data Retention Policy: Causality Engine retains customer data according to subscription plans, complying with GDPR by minimizing retention to necessary periods and allowing data deletion upon request.
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Data Retention Policy
Causality Engine handles your data retention with strict adherence to GDPR and EU privacy standards, balancing analytical needs with privacy.
Retention Periods
One-time analysis ($99 plan): Data is retained for 40 days post-analysis to allow review and reporting.
Subscription (€299/month plan): Data is retained for the lifetime of the subscription plus 180 days after cancellation to support continuous attribution.
Data Minimization
Only data necessary for attribution analysis is collected and stored. Personal identifiers are anonymized or pseudonymized when possible.
User Rights
You can request:
Data access
Data correction
Data deletion (erasure)
Requests are processed within 30 days.
Data Deletion
Upon request or subscription termination (post grace period), all personal data associated with your account is securely deleted.
Backup and Archiving
Backups are encrypted and retained according to security best practices but are purged within 90 days.
Compliance
All retention practices comply with GDPR Articles 5 and 17, ensuring lawful processing and the right to be forgotten.
Contact
For data subject requests or privacy inquiries, contact privacy@causalityengine.ai.
Related Resources
Further information on marketing attribution concepts can be found at Wikidata.
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Causality
Causality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
GDPR
GDPR is a European Union regulation governing data protection and privacy, impacting how businesses collect and process customer data.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
Reporting
Reporting organizes data into informational summaries to monitor business performance. It is a key component of business intelligence.
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Frequently Asked Questions
How long is my data retained under each plan?
40 days for the one-time analysis plan; lifetime plus 180 days for the subscription plan.
Can I request the deletion of my data?
Yes, you have the right to request data deletion, which we process within 30 days.
Is my data anonymized during retention?
Where possible, personal identifiers are anonymized or pseudonymized to protect privacy.
What happens to backups containing my data?
Backups are encrypted and retained securely but purged within 90 days.
How do I contact Causality Engine for privacy concerns?
Email privacy@causalityengine.ai for any data protection inquiries or requests.
