Marketing Attribution Glossary
Master the language of data-driven marketing with our comprehensive glossary of 1,085+ terms covering marketing attribution, e-commerce analytics, and digital advertising.
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301 Redirect
A 301 redirect is a permanent redirect from one URL to another. It is used to send users and search engines to a differe...
Seo302 Redirect
A 302 redirect is a temporary redirect from one URL to another. It is used when a URL is moved temporarily, and you inte...
Seo360-Degree Video
This is a sample definition for 360-Degree Video. It explains what 360-Degree Video is and how it relates to marketing a...
Video Marketing5S
5S is a workplace organization method that uses a list of five Japanese words: seiri (sort), seiton (set in order), seis...
ManufacturingA
A/B Testing
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other t...
Conversion OptimizationA/B Testing
Definition of A/B Testing. This is a sample definition. Causality Engine helps you understand how A/B Testing impacts yo...
Customer ExperienceAI in Drug Discovery
AI in drug discovery refers to the use of artificial intelligence and machine learning techniques to identify new drug c...
Pharma BiotechAPI
An Application Programming Interface (API) is a set of rules and specifications that software programs can follow to com...
Business IntelligenceAbandoned Cart Email
An automated email sent to customers who added items to their cart but left without completing the purchase, encouraging...
Ecommerce MarketingAccount Development Representative
This is a placeholder definition for Account Development Representative. Causality Engine helps you understand the impac...
Crm SalesAccount Executive
This is a placeholder definition for Account Executive. Causality Engine helps you understand the impact of Account Exec...
Crm SalesAccount-Based Marketing
Account-Based Marketing (ABM) is a strategic B2B marketing approach where sales and marketing teams work together to tar...
B2b MarketingAccountable Care Organization (ACO)
An Accountable Care Organization (ACO) is a group of doctors, hospitals, and other health care providers, who come toget...
HealthcareAccrued Revenue
This is a placeholder definition for Accrued Revenue. Causality Engine helps you understand the impact of Accrued Revenu...
Crm SalesActionable Metrics
Actionable metrics are metrics that tie specific and repeatable actions to observed results. They help you understand wh...
Product AnalyticsAd Campaign
An ad campaign is a set of advertising messages that share a single idea and theme which make up an integrated marketing...
AdvertisingAd Exchange
An ad exchange is a digital marketplace where advertisers and publishers can buy and sell ad inventory in real-time. It ...
Mobile MarketingAd Exchanges
Ad exchanges are digital marketplaces that enable advertisers and publishers to buy and sell advertising space through r...
AdvertisingAd Fraud
Ad fraud is the practice of illegitimately generating ad impressions, clicks, or conversions to generate revenue. It is ...
AdvertisingAd Hoc Reporting
A business intelligence process that allows users to create custom reports on an as-needed basis. Ad hoc reporting tools...
Business IntelligenceAd Impression
An ad impression is a single instance of an advertisement being displayed on a webpage. It is a basic unit of measuremen...
AdvertisingAd Inventory
Ad inventory is the total amount of ad space a publisher has available to sell to advertisers. It is the supply side of ...
AdvertisingAd Mediation
Ad mediation is a technology that allows app developers to manage multiple ad networks from a single platform. By sendin...
Mobile MarketingAd Network
An ad network is a company that connects advertisers to websites that want to host advertisements. They act as an interm...
AdvertisingAd Server
An ad server is a web server that stores advertisements and delivers them to website visitors. Ad servers are used by pu...
AdvertisingAd Spend
Ad spend is the total amount invested in advertising campaigns. It's a critical component of the marketing mix and is me...
MetricsAdditive Manufacturing
Additive manufacturing, also known as 3D printing, is a transformative approach to industrial production that enables th...
ManufacturingAdverse Event
An adverse event is any untoward medical occurrence in a patient or clinical investigation subject administered a pharma...
HealthcareAdverse Event Reporting
Adverse event reporting is the process of collecting and reporting information about adverse events, which are any untow...
Pharma BiotechAffiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each...
General MarketingAgentic Workflows
This is a placeholder definition for Agentic Workflows. Causality Engine helps you understand the impact of Agentic Work...
Crm SalesAgile Development
Agile development is a software development methodology that is based on iterative development, where requirements and s...
Product AnalyticsAha! Moment
The "Aha! Moment" is the point in the user journey where a user suddenly understands the value of a product. Identifying...
Product AnalyticsAlgorithm
In the context of social media, an algorithm is a complex set of rules and calculations that platforms use to decide whi...
Social MediaAlgorithmic Attribution
The definition for Algorithmic Attribution will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionAlgorithmic Trading
Algorithmic Trading uses automated pre-programmed trading instructions to execute orders at high speed. Causal analysis ...
Financial ServicesAlgorithmic Trading Strategies
Algorithmic Trading Strategies use automated, rule-based systems to execute trades at high speed and volume. These strat...
Financial ServicesAlt Text
Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML document to tell website...
SeoAmazon FBA
Fulfillment by Amazon is a service where Amazon stores, packs, and ships products on behalf of sellers, handling custome...
Ecommerce MarketingAmbassador Program
A marketing initiative where loyal customers or influencers represent and promote a brand in exchange for perks or compe...
Ecommerce MarketingAnalysis Paralysis
Analysis paralysis describes an individual or group process when overanalyzing or overthinking a situation can cause for...
Conversion OptimizationAnalytics
The systematic computational analysis of data or statistics, used in marketing to understand customer behavior and measu...
Ecommerce MarketingAnchor Text
Anchor text is the visible, clickable text in a hyperlink. SEO best practices recommend using anchor text that is releva...
SeoAndon
An Andon system is a manufacturing term referring to a system to notify management, maintenance, and other workers of a ...
ManufacturingAnnual Contract Value
This is a placeholder definition for Annual Contract Value. Causality Engine helps you understand the impact of Annual C...
Crm SalesAnnual Recurring Revenue
This is a placeholder definition for Annual Recurring Revenue. Causality Engine helps you understand the impact of Annua...
Crm SalesAnomaly Detection
Anomaly detection (also outlier detection) is the identification of rare items, events or observations which raise suspi...
AnalyticsAnti-Money Laundering (AML)
Anti-Money Laundering (AML) refers to laws and procedures aimed at preventing criminals from disguising illegally obtain...
Financial ServicesApache Spark
Apache Spark is a key concept in data science. Its application in marketing attribution and causal analysis allows for d...
Data ScienceApp Attribution
App attribution is the process of identifying which marketing campaigns or channels are responsible for driving a user t...
Mobile MarketingApp Store Optimization (ASO)
App Store Optimization (ASO) is the process of improving an app's visibility in an app store to increase organic downloa...
Mobile MarketingApplication Integration
The process of enabling independently designed applications to work together. Application integration is a key component...
Business IntelligenceArtificial Intelligence
Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to the natural intelligence displayed ...
AnalyticsAssociation vs. Causation
Association indicates a relationship between two variables, whereas causation implies that a change in one variable prod...
Causal InferenceAsync JavaScript Loading
Async JavaScript loading allows scripts to load asynchronously without blocking the rendering of the webpage. This techn...
Web PerformanceAttribution
Attribution is the process of identifying user actions (events or touchpoints) that contribute to a desired outcome and ...
AttributionAttribution Dashboard
The definition for Attribution Dashboard will be generated here. It will explain the concept in 2-3 sentences and connec...
AttributionAttribution Discrepancy
The definition for Attribution Discrepancy will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionAttribution Model
An Attribution Model defines how credit for conversions is assigned to marketing touchpoints. Financial services use att...
Financial ServicesAttribution Modeling
The definition for Attribution Modeling will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionAttribution Platform
The definition for Attribution Platform will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionAttribution Provider
The definition for Attribution Provider will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionAttribution Report
The definition for Attribution Report will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionAttribution Software
The definition for Attribution Software will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionAttribution Window
The definition for Attribution Window will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionAttrition Bias
A type of selection bias that occurs when subjects drop out of a study at a different rate in the treatment and control ...
Causal InferenceAudience Retention
This is a sample definition for Audience Retention. It explains what Audience Retention is and how it relates to marketi...
Video MarketingAudience Segmentation
This is a placeholder definition for Audience Segmentation. Causality Engine helps you understand the impact of Audience...
Crm SalesAudience Targeting
Audience targeting is the method of dividing consumers into segments based on their characteristics and behaviors, and t...
General MarketingAugmented Analytics
A new paradigm in analytics that uses machine learning and artificial intelligence to automate data preparation, insight...
Business IntelligenceAugmented Reality (AR)
Augmented reality (AR) in ecommerce allows customers to preview products or experience services in their own environment...
EcommerceAugmented Reality (AR) Video
This is a sample definition for Augmented Reality (AR) Video. It explains what Augmented Reality (AR) Video is and how i...
Video MarketingAutoML
AutoML is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data ScienceAverage Handle Time (AHT)
Definition of Average Handle Time (AHT). This is a sample definition. Causality Engine helps you understand how Average ...
Customer ExperienceAverage Order Value (AOV)
Average Order Value (AOV) measures the average total of every order placed over a defined period. Calculate it by dividi...
Ecommerce MetricsAverage Order Value (AOV)
Average Order Value (AOV) is the average amount of money each customer spends per transaction with your store. Causal an...
EcommerceAverage Treatment Effect (ATE)
The average causal effect of a treatment or intervention on an outcome in a population. The ATE is the difference betwee...
Causal InferenceAverage Treatment Effect on the Treated (ATT)
The average causal effect of a treatment on the subjects who actually received the treatment. The ATT is the difference ...
Causal InferenceB
B2B
This is a placeholder definition for B2B. Causality Engine helps you understand the impact of B2B on your marketing attr...
Crm SalesB2B Ecommerce
B2B ecommerce refers to the sale of goods or services between businesses through online platforms. The dynamics of B2B e...
EcommerceB2B Marketing
B2B (business-to-business) marketing refers to the marketing of products or services to other businesses and organizatio...
B2b MarketingB2B SaaS
This is a placeholder definition for B2B SaaS. Causality Engine helps you understand the impact of B2B SaaS on your mark...
Crm SalesB2B Sales
This is a placeholder definition for B2B Sales. Causality Engine helps you understand the impact of B2B Sales on your ma...
Crm SalesB2C Ecommerce
B2C ecommerce refers to the sale of goods or services from a business to a consumer through an online platform. Understa...
EcommerceBackdoor Criterion
A graphical criterion for identifying a sufficient set of variables to control for in order to eliminate confounding bet...
Causal InferenceBacklink
A link from one website to another, considered a vote of confidence and an important factor in search engine rankings....
Ecommerce MarketingBacklinks
Backlinks, also known as inbound links, are links from one website to a page on another website. High-quality backlinks ...
SeoBagging
Bagging is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper...
Data ScienceBalanced Scorecard
A strategic planning and management system that is used to align business activities to the vision and strategy of the o...
Business IntelligenceBandwidth
In computing, bandwidth is the maximum rate of data transfer across a given path. For an ecommerce website, sufficient b...
EcommerceBasel Accord
The Basel Accord is a set of international banking regulations that set standards for capital risk, market risk, and ope...
Financial ServicesBasket Analysis
This is a detailed, SEO-optimized definition for basket analysis. It explains its relevance to marketing attribution and...
Retail CommerceBayesian Inference
The definition for Bayesian Inference will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionBehavioral Analytics
This is a placeholder definition for Behavioral Analytics. Causality Engine helps you understand the impact of Behaviora...
Crm SalesBehavioral Targeting
Behavioral targeting is a technique used by online advertisers to increase the effectiveness of their campaigns by targe...
AdvertisingBeta Testing
A type of user acceptance testing where a product is released to a limited audience to identify bugs and gather feedback...
Ecommerce MarketingBias-Variance Tradeoff
Bias-Variance Tradeoff is a key concept in data science. Its application in marketing attribution and causal analysis al...
Data ScienceBig Data
Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data se...
AnalyticsBigCommerce
A SaaS ecommerce platform that provides software as a service to retailers, offering features for SEO, marketing, and mu...
Ecommerce MarketingBill of Materials (BOM)
A bill of materials (BOM) is a comprehensive list of the raw materials, components, and assemblies required to build, ma...
ManufacturingBio
In the context of social media, a bio is a short description of a user or brand that appears on their profile. It is an ...
Social MediaBioavailability
Bioavailability is the fraction of an administered dose of unchanged drug that reaches the systemic circulation. It is a...
Pharma BiotechBioinformatics
Bioinformatics is an interdisciplinary field that develops methods and software tools for understanding biological data....
HealthcareBiologics
Biologics are a class of drugs that are produced from living organisms or contain components of living organisms. They i...
Pharma BiotechBiomarker
A biomarker is a measurable indicator of a biological state or condition. In drug discovery and clinical research, ident...
HealthcareBiomarkers
A biomarker is a measurable biological molecule or characteristic that indicates a particular biological state, process,...
Pharma BiotechBiosimilars
A biosimilar is a biologic medical product that is almost an identical copy of an original product that is manufactured ...
Pharma BiotechBlack Friday
The day after Thanksgiving in the United States, traditionally the beginning of the Christmas shopping season and a majo...
Ecommerce MarketingBlack-Hat SEO
Black-hat SEO refers to a set of practices that are used to increase a site or page's rank in search engines through mea...
SeoBlinding
A procedure in which one or more parties in an experiment are kept unaware of which treatment subjects have received. Bl...
Causal InferenceBook a consultation
LOGIN BRIEFING A glossary of ecommerce terminology The evolving nature of ecommerce means there’s a continuous set of ne...
Retail CommerceBoosting
Boosting is a key concept in data science. Its application in marketing attribution and causal analysis allows for deepe...
Data ScienceBottleneck Analysis
Bottleneck analysis is the process of identifying the part of a process that limits the overall throughput and then taki...
ManufacturingBottom of the Funnel
This is a placeholder definition for Bottom of the Funnel. Causality Engine helps you understand the impact of Bottom of...
Crm SalesBounce Rate
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one...
Conversion OptimizationBrand Advocate
A brand advocate is a customer or employee who actively promotes a brand to their network, both online and offline, with...
Social MediaBrand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. It ...
B2b MarketingBrand Community
A group of people who share a common interest in a specific brand and create a social universe around it....
Ecommerce MarketingBrand Equity
Brand equity is the value a company generates from a product with a recognizable name when compared to a generic equival...
General MarketingBrand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the br...
General MarketingBrand Indicators for Message Identification
This is a placeholder definition for Brand Indicators for Message Identification. Causality Engine helps you understand ...
Crm SalesBrand Loyalty
Definition of Brand Loyalty. This is a sample definition. Causality Engine helps you understand how Brand Loyalty impact...
Customer ExperienceBrand Marketing
Marketing activities focused on building brand awareness, recognition, and emotional connection with consumers over time...
Ecommerce MarketingBrand Safety
Brand safety refers to the practice of ensuring that online advertising does not appear on websites or in contexts that ...
AdvertisingBrand Strategy
A long-term plan for the development of a successful brand to achieve specific goals, including brand positioning and me...
Ecommerce MarketingBrand Video
This is a sample definition for Brand Video. It explains what Brand Video is and how it relates to marketing attribution...
Video MarketingBrand Voice
The distinct personality a brand takes on in its communications, including tone, style, and the values it expresses....
Ecommerce MarketingBrotli Compression
Brotli is a modern compression algorithm that offers better compression rates and faster decompression than Gzip. Using ...
Web PerformanceBumper Ads
This is a sample definition for Bumper Ads. It explains what Bumper Ads is and how it relates to marketing attribution a...
Video MarketingBundle
A marketing strategy where several products are packaged together and sold as a single combined unit, often at a discoun...
Ecommerce MarketingBundling
Bundling combines multiple JavaScript or CSS files into a single file to reduce HTTP requests. This technique improves w...
Web PerformanceBusiness Analytics
The practice of using data to make informed business decisions. Business analytics encompasses a wide range of tools and...
Business IntelligenceBusiness Development Representative
This is a placeholder definition for Business Development Representative. Causality Engine helps you understand the impa...
Crm SalesBusiness Intelligence
This is a placeholder definition for Business Intelligence. Causality Engine helps you understand the impact of Business...
Crm SalesBusiness Intelligence Dashboard
A data visualization tool that displays the current status of metrics and key performance indicators (KPIs) for an enter...
Business IntelligenceBusiness-to-Customer
This is a placeholder definition for Business-to-Customer. Causality Engine helps you understand the impact of Business-...
Crm SalesBuy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) services allow customers to make purchases and pay for them over time in installments. The ava...
EcommerceBuyer Behavior
This is a placeholder definition for Buyer Behavior. Causality Engine helps you understand the impact of Buyer Behavior ...
Crm SalesBuyer persona
Buyer personas are fictional profiles of typical customers. They allow ecommerce companies to focus on the customer’s go...
Retail CommerceC
CDN
A Content Delivery Network (CDN) is a geographically distributed network of proxy servers and their data centers. The go...
EcommerceCPA
Cost Per Acquisition (CPA), also known as cost per action, is an online advertising metric that measures the aggregate c...
EcommerceCPC
Cost Per Click (CPC) is the amount you pay for each click on one of your pay-per-click (PPC) ads. CPC is a key metric in...
EcommerceCRISPR-Cas9
CRISPR-Cas9 is a revolutionary gene-editing technology that allows scientists to make precise changes to the DNA of livi...
Pharma BiotechCRM
Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions wi...
EcommerceCRM Analytics
This is a placeholder definition for CRM Analytics. Causality Engine helps you understand the impact of CRM Analytics on...
Crm SalesCRM Automation
This is a placeholder definition for CRM Automation. Causality Engine helps you understand the impact of CRM Automation ...
Crm SalesCRM Integration
CRM integration is the process of connecting a Customer Relationship Management (CRM) platform with other software appli...
Crm SalesCTR
Click-Through Rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page...
EcommerceCTV
This is a sample definition for CTV. It explains what CTV is and how it relates to marketing attribution and analytics. ...
Video MarketingCaching Strategies
Caching strategies involve methods to store web resources temporarily on the client or server to reduce load times and s...
Web PerformanceCall to Action (CTA)
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A CTA is typically a ...
Conversion OptimizationCall to Action (CTA)
This is a sample definition for Call to Action (CTA). It explains what Call to Action (CTA) is and how it relates to mar...
Video MarketingCampaign Effectiveness
Campaign effectiveness is the measure of how well a marketing campaign has met its objectives. It is a critical componen...
General MarketingCampaign Management
This is a placeholder definition for Campaign Management. Causality Engine helps you understand the impact of Campaign M...
Crm SalesCanonical Tag
A canonical tag (rel='canonical') is a snippet of HTML code that defines the main version for duplicate, near-duplicate ...
SeoCapacity Planning
Capacity planning is the process of determining the production capacity needed by an organization to meet changing deman...
ManufacturingCare Coordination
Care coordination involves deliberately organizing patient care activities and sharing information among all of the part...
HealthcareCart Abandonment
Cart abandonment refers to the situation where a customer adds items to their online shopping cart but leaves the site w...
Conversion OptimizationCart abandonment rate
Cart or basket abandonment rate refers to the ratio of shoppers who add items to their cart but abandon the web page bef...
Retail CommerceCase Study
An in-depth analysis of a particular instance or event, often used in marketing to demonstrate the effectiveness of a pr...
Ecommerce MarketingCatBoost
CatBoost is a key concept in data science. Its application in marketing attribution and causal analysis allows for deepe...
Data ScienceCausal Analysis
The definition for Causal Analysis will be generated here. It will explain the concept in 2-3 sentences and connect it t...
AttributionCausal Attribution
Causal attribution uses causal inference methods to determine which marketing touchpoints actually cause conversions, no...
AttributionCausal Chain
A sequence of events in which each event is caused by the previous one, leading from a root cause to a final effect. In ...
Causal InferenceCausal Discovery
The process of inferring causal relationships from data. Causal discovery algorithms use statistical methods and machine...
Causal InferenceCausal Forests
A machine learning method for estimating heterogeneous treatment effects. Causal forests are an extension of the random ...
Causal InferenceCausal Inference
The definition for Causal Inference will be generated here. It will explain the concept in 2-3 sentences and connect it ...
AttributionCausal Model
A mathematical model that describes the causal relationships between variables. Causal models are used to represent and ...
Causal InferenceCausal Pathway
The sequence of events through which a cause produces an effect. In marketing, understanding the causal pathway is impor...
Causal InferenceCausality
The relationship between a cause and its effect. In the context of marketing and analytics, causality refers to the prin...
Causal InferenceCausation
The definition for Causation will be generated here. It will explain the concept in 2-3 sentences and connect it to mark...
AttributionCell Therapy
Cell therapy is the administration of living whole cells or maturation of a specific cell population in a patient to hel...
Pharma BiotechCellular Manufacturing
Cellular manufacturing is a process of manufacturing which is a subsection of just-in-time and lean manufacturing. It in...
ManufacturingChannel
A channel is a medium through which marketing messages are delivered to potential customers. Common online channels incl...
StrategyChannel Management
This is a placeholder definition for Channel Management. Causality Engine helps you understand the impact of Channel Man...
Crm SalesChatbot
A chatbot is a computer program designed to simulate human conversation through voice or text. In social media, chatbots...
Social MediaCheckout Flow
The checkout flow is the series of steps a customer takes to purchase a product on an ecommerce website. Optimizing the ...
Conversion OptimizationCheckout Optimization
Checkout optimization is the process of improving the checkout process to increase conversions and reduce cart abandonme...
EcommerceCheckout process
The checkout process refers to the various steps a customer takes when completing a purchase online, starting from when ...
Retail CommerceChoice Overload
Choice overload is a cognitive process in which people have a difficult time making a decision when faced with many opti...
Conversion OptimizationChronic Disease Management
Chronic disease management is an integrated care approach to managing illness which includes screenings, check-ups, moni...
HealthcareChurn Analysis
Churn analysis is the process of examining the rate at which customers stop doing business with a company. It helps to i...
Product AnalyticsChurn Prediction
Definition of Churn Prediction. This is a sample definition. Causality Engine helps you understand how Churn Prediction ...
Customer ExperienceChurn Rate
Churn rate, in its broadest sense, is a measure of the number of individuals or items moving out of a collective group o...
Conversion OptimizationCitizen Data Scientist
A person who creates or generates models that use advanced diagnostic analytics or predictive and prescriptive capabilit...
Business IntelligenceClassification
Classification is a key concept in data science. Its application in marketing attribution and causal analysis allows for...
Data ScienceClick
The definition for Click will be generated here. It will explain the concept in 2-3 sentences and connect it to marketin...
AttributionClick-Through Rate (CTR)
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page...
Conversion OptimizationClick-Through Rate (CTR)
This is a sample definition for Click-Through Rate (CTR). It explains what Click-Through Rate (CTR) is and how it relate...
Video MarketingClinical Decision Support (CDS)
Clinical Decision Support (CDS) provides clinicians, staff, patients, or other individuals with knowledge and person-spe...
HealthcareClinical Pathways
Clinical pathways are multidisciplinary care plans that outline the optimal sequencing and timing of interventions for p...
HealthcareClinical Trial
A clinical trial is a research study that prospectively assigns human participants or groups of humans to one or more he...
HealthcareClinical Trials
Clinical trials are research studies involving human participants to evaluate the safety and efficacy of new medical int...
Pharma BiotechClosing Ratio
This is a placeholder definition for Closing Ratio. Causality Engine helps you understand the impact of Closing Ratio on...
Crm SalesCloud Computing
Cloud Computing is a key concept in data science. Its application in marketing attribution and causal analysis allows fo...
Data ScienceCloud-based CRM
This is a placeholder definition for Cloud-based CRM. Causality Engine helps you understand the impact of Cloud-based CR...
Crm SalesClustering
Clustering is a key concept in data science. Its application in marketing attribution and causal analysis allows for dee...
Data ScienceCognitive Load
Cognitive load refers to the used amount of working memory resources. In web design, it is important to minimize cogniti...
Conversion OptimizationCohort Analysis
Cohort analysis is a behavioral analytics tool that breaks down data into groups of people with common characteristics o...
Mobile MarketingCold Calling
This is a placeholder definition for Cold Calling. Causality Engine helps you understand the impact of Cold Calling on y...
Crm SalesCold Chain Logistics
Cold chain logistics is the transportation of temperature-sensitive products along a supply chain. It is a critical comp...
Pharma BiotechCollaborative Filtering
Collaborative Filtering is a key concept in data science. Its application in marketing attribution and causal analysis a...
Data ScienceCollider
A variable in a directed acyclic graph (DAG) that is caused by two or more other variables. Conditioning on a collider c...
Causal InferenceCommunity Building
The process of creating and nurturing a group of customers or fans who share a common interest in a brand or product....
Ecommerce MarketingCommunity Forums
Definition of Community Forums. This is a sample definition. Causality Engine helps you understand how Community Forums ...
Customer ExperienceCommunity Management
Community management is the process of building, growing, and managing an online community around a brand or organizatio...
Social MediaComparative Effectiveness Research (CER)
Comparative effectiveness research (CER) is the direct comparison of existing health care interventions to determine whi...
HealthcareComparison shopping engines
Comparison shopping engines – also known as price comparison websites – are websites that consumers can use to browse th...
Retail CommerceCompetitive Analysis
Competitive analysis is the process of identifying your competitors and evaluating their strategies to determine their s...
General MarketingComputational Fluid Dynamics (CFD)
Computational fluid dynamics (CFD) is a branch of fluid mechanics that uses numerical analysis and data structures to an...
ManufacturingComputer Numerical Control (CNC)
Computer Numerical Control (CNC) is the automated control of machining tools (such as drills, lathes, mills) by means of...
ManufacturingComputer Vision
Computer Vision is a key concept in data science. Its application in marketing attribution and causal analysis allows fo...
Data ScienceComputer-Aided Design (CAD)
Computer-Aided Design (CAD) is the use of computers to aid in the creation, modification, analysis, or optimization of a...
ManufacturingComputer-Aided Engineering (CAE)
Computer-Aided Engineering (CAE) is the broad usage of computer software to aid in engineering analysis tasks. It includ...
ManufacturingComputer-Aided Manufacturing (CAM)
Computer-Aided Manufacturing (CAM) is the use of software to control machine tools and related ones in the manufacturing...
ManufacturingComputer-Integrated Manufacturing (CIM)
Computer-integrated manufacturing (CIM) is the manufacturing approach of using computers to control the entire productio...
ManufacturingConfidence Interval
The definition for Confidence Interval will be generated here. It will explain the concept in 2-3 sentences and connect ...
AttributionConfigure Price Quote
This is a placeholder definition for Configure Price Quote. Causality Engine helps you understand the impact of Configur...
Crm SalesConfirmation Bias
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supp...
Conversion OptimizationConfounding
A distortion of the estimated treatment effect that occurs when a third variable, known as a confounder, is associated w...
Causal InferenceConfounding Variable
The definition for Confounding Variable will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionContent
And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aim...
Retail CommerceContent Delivery Network
A Content Delivery Network (CDN) is a geographically distributed network of servers that delivers web content to users b...
Web PerformanceContent Encoding
Content encoding compresses web resources during transfer to reduce their size and improve loading times. Formats like g...
Web PerformanceContent Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consist...
General MarketingContent-Based Filtering
Content-Based Filtering is a key concept in data science. Its application in marketing attribution and causal analysis a...
Data ScienceContextual Advertising
Contextual advertising is a form of targeted advertising in which the content of an ad is correlated with the content of...
AdvertisingContextual Analytics
The delivery of analytical insights and recommendations in the context of a user's specific task or workflow. Contextual...
Business IntelligenceContextual Targeting
Contextual targeting is a form of targeted advertising for advertisements appearing on websites or other media, such as ...
AnalyticsContract Management
This is a placeholder definition for Contract Management. Causality Engine helps you understand the impact of Contract M...
Crm SalesControl Group
The definition for Control Group will be generated here. It will explain the concept in 2-3 sentences and connect it to ...
AttributionConversational AI
This is a placeholder definition for Conversational AI. Causality Engine helps you understand the impact of Conversation...
Crm SalesConversion
The definition for Conversion will be generated here. It will explain the concept in 2-3 sentences and connect it to mar...
AttributionConversion Funnel
A conversion funnel, also known as a sales funnel, is the path a user takes through your website or app to complete a co...
Conversion OptimizationConversion Optimization
The systematic process of increasing the percentage of website visitors who take a desired action, such as making a purc...
Ecommerce MarketingConversion Path
The definition for Conversion Path will be generated here. It will explain the concept in 2-3 sentences and connect it t...
AttributionConversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a...
General MarketingConversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a...
EcommerceConversion rate
Conversion rate refers to the percentage of visitors to a site who end up completing a desired action out of the total n...
Retail CommerceCookie
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data stor...
AnalyticsCookie Policy
A statement that informs users about the cookies used on a website and how their data is collected and used....
Ecommerce MarketingCopywriting
The act of writing text for advertising or marketing purposes, designed to persuade readers to take a specific action....
Ecommerce MarketingCore Web Vitals
Core Web Vitals are a set of specific website performance metrics introduced by Google to measure and improve user exper...
Web PerformanceCorrelation
The definition for Correlation will be generated here. It will explain the concept in 2-3 sentences and connect it to ma...
AttributionCost Per Acquisition (CPA)
Cost Per Acquisition (CPA), also known as Cost Per Action, is a marketing metric that measures the total cost of acquiri...
Mobile MarketingCost Per Acquisition Cpa
The definition for Cost Per Acquisition Cpa will be generated here. It will explain the concept in 2-3 sentences and con...
AttributionCost Per Action (CPA)
Cost Per Action (CPA) is a pricing model in online advertising where advertisers pay only when a user takes a specific a...
Mobile MarketingCost Per Click (CPC)
Cost Per Click (CPC) is a pricing model in online advertising where advertisers pay each time a user clicks on one of th...
Mobile MarketingCost Per Click Cpc
The definition for Cost Per Click Cpc will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionCost Per Completed View
This is a sample definition for Cost Per Completed View. It explains what Cost Per Completed View is and how it relates ...
Video MarketingCost Per Install (CPI)
Cost Per Install (CPI) is a pricing model in mobile advertising where advertisers pay each time a user installs their ap...
Mobile MarketingCost Per Lead Cpl
The definition for Cost Per Lead Cpl will be generated here. It will explain the concept in 2-3 sentences and connect it...
AttributionCost Per Mille (CPM)
Cost Per Mille (CPM) is a common pricing model in digital advertising where advertisers pay a set price for one thousand...
AdvertisingCost Per Mille (CPM)
Cost Per Mille (CPM), also known as Cost Per Thousand, is a pricing model in advertising where advertisers pay a fixed p...
Mobile MarketingCost of Goods Sold
This is a placeholder definition for Cost of Goods Sold. Causality Engine helps you understand the impact of Cost of Goo...
Crm SalesCounterfactual
A hypothetical outcome that would have occurred if a subject had received a different treatment. For example, for a cust...
Causal InferenceCounterfactual Analysis
The definition for Counterfactual Analysis will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionCounterfactual Thinking
Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to l...
AnalyticsCrawl Budget
Crawl budget is the number of pages Googlebot and other search engine crawlers will crawl on a website within a certain ...
SeoCrawling
Crawling is the process by which search engine bots, also known as spiders or crawlers, discover new and updated content...
SeoCreative Optimization
Creative optimization is the process of improving the performance of ad creatives by testing and iterating on different ...
General MarketingCredit Risk Assessment
Credit Risk Assessment is the process of evaluating the likelihood that a borrower will default on their loan obligation...
Financial ServicesCredit Scoring
Credit Scoring is a statistical analysis performed by lenders to assess a person's creditworthiness. In marketing attrib...
Financial ServicesCritical CSS
Critical CSS refers to the minimal set of CSS required to render the above-the-fold content of a webpage. Inlining criti...
Web PerformanceCritical Rendering Path
The Critical Rendering Path is the sequence of steps the browser takes to convert HTML, CSS, and JavaScript into pixels ...
Web PerformanceCross Channel Attribution
The definition for Cross Channel Attribution will be generated here. It will explain the concept in 2-3 sentences and co...
AttributionCross Device Attribution
The definition for Cross Device Attribution will be generated here. It will explain the concept in 2-3 sentences and con...
AttributionCross-Device Tracking
Cross-device tracking is the process of identifying and tracking a user's activity across multiple devices, such as smar...
AnalyticsCross-Validation
Cross-Validation is a key concept in data science. Its application in marketing attribution and causal analysis allows f...
Data ScienceCross-selling
Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that’s related to what’s...
EcommerceCumulative Layout Shift
Cumulative Layout Shift (CLS) measures the sum of all unexpected layout shifts during the entire lifespan of the page. C...
Web PerformanceCustomer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the cost associated with convincing a consumer to buy a product or service. It is a k...
Conversion OptimizationCustomer Acquisition Cost Cac
The definition for Customer Acquisition Cost Cac will be generated here. It will explain the concept in 2-3 sentences an...
AttributionCustomer Advocacy
Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer. I...
Conversion OptimizationCustomer Data Management
This is a placeholder definition for Customer Data Management. Causality Engine helps you understand the impact of Custo...
Crm SalesCustomer Data Platform
This is a placeholder definition for Customer Data Platform. Causality Engine helps you understand the impact of Custome...
Crm SalesCustomer Data Platform (CDP)
Definition of Customer Data Platform (CDP). This is a sample definition. Causality Engine helps you understand how Custo...
Customer ExperienceCustomer Effort Score (CES)
Definition of Customer Effort Score (CES). This is a sample definition. Causality Engine helps you understand how Custom...
Customer ExperienceCustomer Empathy
Definition of Customer Empathy. This is a sample definition. Causality Engine helps you understand how Customer Empathy ...
Customer ExperienceCustomer Engagement
The ongoing interactions between a company and its customers, aimed at building a relationship and fostering loyalty....
Ecommerce MarketingCustomer Experience
The overall perception customers have of their interactions with a company throughout the entire customer journey....
Ecommerce MarketingCustomer Feedback
Customer feedback is information provided by customers about their experience with a product or service. It is a valuabl...
Conversion OptimizationCustomer Journey Mapping
Customer journey mapping is the process of creating a visual representation of the customer journey. It helps you to und...
Conversion OptimizationCustomer Lifetime Value (CLV)
Customer lifetime value (CLV) is a prediction of the net profit attributed to the entire future relationship with a cust...
General MarketingCustomer Lifetime Value Clv
The definition for Customer Lifetime Value Clv will be generated here. It will explain the concept in 2-3 sentences and ...
AttributionCustomer Loyalty
Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and ...
Conversion OptimizationCustomer Onboarding
Definition of Customer Onboarding. This is a sample definition. Causality Engine helps you understand how Customer Onboa...
Customer ExperienceCustomer Persona
A customer persona is a semi-fictional representation of an ideal customer based on market research and real data about ...
Product AnalyticsCustomer Relationship Management (CRM)
Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions wi...
B2b MarketingCustomer Relationship Management (CRM)
Definition of Customer Relationship Management (CRM). This is a sample definition. Causality Engine helps you understand...
Customer ExperienceCustomer Retention
Customer retention refers to the ability of a company or product to retain its customers over some specified period. Hig...
Conversion OptimizationCustomer Satisfaction
Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectati...
Conversion OptimizationCustomer Satisfaction (CSAT)
Definition of Customer Satisfaction (CSAT). This is a sample definition. Causality Engine helps you understand how Custo...
Customer ExperienceCustomer Segmentation
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specifi...
General MarketingCustomer Segmentation in Financial Services
Customer Segmentation in Financial Services involves dividing customers into distinct groups based on demographics, beha...
Financial ServicesCustomer Service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or servi...
EcommerceCustomer Success
Definition of Customer Success. This is a sample definition. Causality Engine helps you understand how Customer Success ...
Customer ExperienceCustomer acquisition
Simply put, customer acquisition is the process of attracting new customers to your business. For ecommerce companies, t...
Retail CommerceCustomer journey
The customer journey is the path and sequence of interactions customers go through when visiting a website. The path to ...
Retail CommerceCustomer profile
Unlike a buyer persona – which is a composite representation of an important customer segment – a customer profile helps...
Retail CommerceCustomer reviews
Customer reviews are proven sales drivers, with the majority of people reportedly trusting online reviews more than they...
Retail CommerceCustomer-Centric Culture
Definition of Customer-Centric Culture. This is a sample definition. Causality Engine helps you understand how Customer-...
Customer ExperienceCyber Monday
The Monday after Thanksgiving, known for online shopping deals and one of the biggest ecommerce sales days of the year....
Ecommerce MarketingD
DMAIC
DMAIC (Define, Measure, Analyze, Improve, Control) is a data-driven quality strategy used to improve processes. It is an...
ManufacturingDNS Prefetching
DNS Prefetching is a browser optimization technique that resolves domain names before a user clicks a link. This reduces...
Web PerformanceDSP
A Demand-Side Platform (DSP) is a software platform used by advertisers to buy advertising in an automated fashion. DSPs...
AdvertisingDaily Active Users (DAU)
Daily Active Users (DAU) is a key metric for measuring the number of unique users who engage with an app in a 24-hour pe...
Mobile MarketingDark Patterns
Dark patterns are user interfaces that have been carefully crafted to trick users into doing things, such as buying insu...
Conversion OptimizationDark Social
Dark social refers to web traffic coming from social sharing that is difficult to track, such as through private message...
Social MediaDashboard
A visual display of the most important information needed to achieve one or more objectives, consolidated and arranged o...
Ecommerce MarketingDashboards
Dashboards are a type of graphical user interface which often provides at-a-glance views of key performance indicators (...
AnalyticsData Cube
A multidimensional data structure that is used in OLAP to analyze data from multiple perspectives. Data cubes are create...
Business IntelligenceData Democratization
The process of making data accessible to everyone in an organization, regardless of their technical expertise. Data demo...
Business IntelligenceData Driven Attribution
The definition for Data Driven Attribution will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionData Governance
The overall management of the availability, usability, integrity, and security of the data employed in an enterprise. Da...
Business IntelligenceData Integration
The process of combining data from different sources to provide a unified view of the data. Data integration is a critic...
Business IntelligenceData Lake
Data Lake is a key concept in data science. Its application in marketing attribution and causal analysis allows for deep...
Data ScienceData Layer
A data layer is a JavaScript object that is used to pass information from your website to your tag management system. It...
AnalyticsData Literacy
The ability to read, work with, analyze, and argue with data. Data literacy is an essential skill for all employees in a...
Business IntelligenceData Management Platform (DMP)
A data management platform (DMP) is a software platform used for collecting and managing data. It allows you to generate...
AnalyticsData Mart
Data Mart is a key concept in data science. Its application in marketing attribution and causal analysis allows for deep...
Data ScienceData Mining
The process of discovering patterns and other valuable information from large datasets. Data mining techniques are used ...
Business IntelligenceData Pipeline
A set of data processing elements connected in series, where the output of one element is the input of the next one. Dat...
Business IntelligenceData Privacy
The aspect of information technology that deals with the ability of an organization to determine what data can be shared...
Ecommerce MarketingData Science
An interdisciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and ins...
Business IntelligenceData Storytelling
The practice of communicating data insights through a compelling narrative. Data storytelling combines data visualizatio...
Business IntelligenceData Visualization
The graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visua...
Business IntelligenceData Warehouse
A centralized repository of integrated data from one or more disparate sources. Data warehouses are designed to support ...
Business IntelligenceData Warehousing
A data warehouse is a system used for reporting and data analysis, and is considered a core component of business intell...
AnalyticsData Wrangling
Data Wrangling is a key concept in data science. Its application in marketing attribution and causal analysis allows for...
Data ScienceDatabase Optimization
Database optimization involves tuning queries, indexes, and schema design to reduce data retrieval times. Efficient data...
Web PerformanceDeal Management
This is a placeholder definition for Deal Management. Causality Engine helps you understand the impact of Deal Managemen...
Crm SalesDeal Velocity
Deal velocity, also known as sales velocity, is a measurement of how quickly deals are moving through your sales pipelin...
Crm SalesDecision Support System
A computer-based information system that supports business or organizational decision-making activities. DSSs are design...
Business IntelligenceDecision Trees
Decision Trees is a key concept in data science. Its application in marketing attribution and causal analysis allows for...
Data ScienceDeep Learning
Deep Learning is a key concept in data science. Its application in marketing attribution and causal analysis allows for ...
Data ScienceDeep Linking
Deep linking is the practice of using a URL to direct a user to a specific page or location within a mobile app, rather ...
Mobile MarketingDefect Analysis
Defect analysis is the process of identifying, classifying, and investigating defects in a product or process to determi...
ManufacturingDefer JavaScript Loading
Defer JavaScript loading delays script execution until after the HTML document has been parsed. This improves web perfor...
Web PerformanceDelivery integration
Delivery integration is when an ecommerce platform seamlessly integrates with a delivery partner (such as FedEx or DPS)....
Retail CommerceDemand Generation
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products an...
B2b MarketingDemand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform that allows advertisers to buy mobile ad inventory from multiple sou...
Mobile MarketingDemand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform used by advertisers to buy advertising in an automated fashion. DSPs...
AdvertisingDescriptive Analytics
A type of analytics that provides insight into the past. Descriptive analytics summarizes raw data from multiple sources...
Business IntelligenceDeterministic Attribution
The definition for Deterministic Attribution will be generated here. It will explain the concept in 2-3 sentences and co...
AttributionDiagnostic Analytics
Diagnostic analytics is a type of data analytics that is used to understand why something happened in the past. It is us...
Product AnalyticsDifference In Differences
The definition for Difference In Differences will be generated here. It will explain the concept in 2-3 sentences and co...
AttributionDigital Analytics
The definition for Digital Analytics will be generated here. It will explain the concept in 2-3 sentences and connect it...
AttributionDigital Health
Digital health is the convergence of digital technologies with health, healthcare, living, and society to enhance the ef...
HealthcareDigital Health in Pharma
Digital health in pharma refers to the use of digital technologies to improve the efficiency of drug development, the de...
Pharma BiotechDigital Marketing
Marketing efforts that use electronic devices or the internet, including search engines, social media, email, and websit...
Ecommerce MarketingDigital Therapeutics (DTx)
Digital therapeutics (DTx) are evidence-based therapeutic interventions driven by high-quality software programs to prev...
HealthcareDimensionality Reduction
Dimensionality Reduction is a key concept in data science. Its application in marketing attribution and causal analysis ...
Data ScienceDirect Response Marketing
A type of marketing designed to elicit an immediate response from consumers, such as making a purchase or signing up for...
Ecommerce MarketingDirect Traffic
Website visitors who arrive by typing the URL directly into their browser or through bookmarks, rather than through sear...
Ecommerce MarketingDirect-to-Consumer (D2C)
Direct-to-consumer (D2C) is a business model where a company produces and ships its products directly to buyers without ...
EcommerceDirected Acyclic Graph (DAG)
A graphical representation of the causal relationships between a set of variables. In a DAG, variables are represented a...
Causal InferenceDisavow Tool
The disavow tool is a feature in Google Search Console that allows websites to discount the value of an inbound link, he...
SeoDiscount code
A discount code is a sales tactic used to incentivise purchases or other specific actions (such as additional purchases ...
Retail CommerceDisplay Ads
Display ads are visual advertisements, including formats like banners, images, and videos, that appear on websites and a...
AdvertisingDistributed Control System (DCS)
A distributed control system (DCS) is a computerized control system for a process or plant, in which autonomous controll...
ManufacturingDistribution Channel
This is a placeholder definition for Distribution Channel. Causality Engine helps you understand the impact of Distribut...
Crm SalesDo-Calculus
A set of rules for manipulating probability distributions to estimate the causal effect of an intervention from observat...
Causal InferenceDocker
Docker is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data ScienceDofollow Link
A dofollow link is a hyperlink that passes authority, or 'link juice', from the linking page to the linked page. These a...
SeoDomain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on se...
SeoDomain Name
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within t...
EcommerceDouble Machine Learning
A statistical method for estimating causal parameters in the presence of high-dimensional confounding. Double machine le...
Causal InferenceDrip Campaign
A series of automated emails sent out on a schedule or triggered by specific user actions, designed to nurture leads ove...
Ecommerce MarketingDrip Marketing
This is a placeholder definition for Drip Marketing. Causality Engine helps you understand the impact of Drip Marketing ...
Crm SalesDropshipping
Dropshipping is a retail fulfillment method whereby the ecommerce store does not own the stock or inventory it sells. In...
Retail CommerceDrug Development
Drug development is the process of bringing a new pharmaceutical drug to the market once a lead compound has been identi...
HealthcareDrug Discovery
Drug discovery is the comprehensive process by which new candidate medications are identified and developed. It involves...
Pharma BiotechDrug Metabolism
Drug metabolism is the metabolic breakdown of drugs by living organisms, usually through specialized enzymatic systems. ...
Pharma BiotechDrug Pipeline
A drug pipeline is the set of drug candidates that a pharmaceutical company has under development. The pipeline is typic...
Pharma BiotechDrug Pricing and Reimbursement
Drug pricing and reimbursement are the processes by which pharmaceutical companies set the price of their drugs and get ...
Pharma BiotechDrug Repurposing
Drug repurposing (also known as drug repositioning) is the investigation of existing drugs for new therapeutic purposes....
Pharma BiotechDynamic Content
Dynamic content is web content that changes based on the behavior, preferences, and interests of the user. It is a key c...
Conversion OptimizationDynamic Pricing
Dynamic pricing is a strategy where prices for products or services are adjusted in real-time based on supply and demand...
Ecommerced-separation
A graphical criterion for determining whether a set of variables is conditionally independent of another set of variable...
Causal InferenceE
E-A-T
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept from Google's Search Quality Rater G...
SeoE-commerce
This is a placeholder definition for E-commerce. Causality Engine helps you understand the impact of E-commerce on your ...
Crm SalesELN (Electronic Lab Notebook)
An Electronic Lab Notebook (ELN) is a software system for documenting research, experiments, and procedures. ELN data is...
TechnologyELT
Extract, Load, Transform (ELT) is a data integration process that is an alternative to ETL. In ELT, data is extracted fr...
Business IntelligenceETL
Extract, Transform, Load (ETL) is a data integration process that involves extracting data from source systems, transfor...
Business IntelligenceEarned Media
Earned media is any publicity or exposure a brand receives from unpaid sources, such as word-of-mouth, customer reviews,...
Social MediaEcommerce Platform
Software that allows businesses to sell products online, managing inventory, payments, and customer relationships in one...
Ecommerce MarketingEcommerce Platforms
An ecommerce platform is a software application that allows online businesses to manage their website, marketing, sales,...
EcommerceEconometrics
The application of statistical methods to economic data in order to give empirical content to economic relationships. Ec...
Causal InferenceEffective Cost Per Mille (eCPM)
Effective Cost Per Mille (eCPM) is a metric that measures the ad revenue generated per 1,000 ad impressions. It is a key...
Mobile MarketingElectronic Health Record (EHR)
An Electronic Health Record (EHR) is a digital version of a patient's paper chart. EHRs are real-time, patient-centered ...
HealthcareEmail Automation
This is a placeholder definition for Email Automation. Causality Engine helps you understand the impact of Email Automat...
Crm SalesEmail List
A collection of email addresses that a business has gathered from visitors and customers who have opted in to receive co...
Ecommerce MarketingEmail Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest...
General MarketingEmail Personalization
This is a placeholder definition for Email Personalization. Causality Engine helps you understand the impact of Email Pe...
Crm SalesEmbedded Analytics
The integration of analytical capabilities within business applications. Embedded analytics provides users with contextu...
Business IntelligenceEndogeneity
The definition for Endogeneity will be generated here. It will explain the concept in 2-3 sentences and connect it to ma...
AttributionEngagement Metrics
Engagement metrics are the data points that represent how audiences are interacting with your social media content, incl...
Social MediaEngagement Rate
This is a sample definition for Engagement Rate. It explains what Engagement Rate is and how it relates to marketing att...
Video MarketingEnsemble Methods
Ensemble Methods is a key concept in data science. Its application in marketing attribution and causal analysis allows f...
Data ScienceEnterprise Resource Planning
This is a placeholder definition for Enterprise Resource Planning. Causality Engine helps you understand the impact of E...
Crm SalesEnterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) is a type of software that organizations use to manage day-to-day business activities...
ManufacturingEphemeral Content
Ephemeral content is short-lived content that disappears after a certain period, such as Instagram Stories or Snapchat S...
Social MediaEvent Tracking
This is a placeholder definition for Event Tracking. Causality Engine helps you understand the impact of Event Tracking ...
Crm SalesEvidence-Based Medicine (EBM)
Evidence-based medicine (EBM) is the conscientious, explicit, and judicious use of current best evidence in making decis...
HealthcareExecutive Dashboards
A type of business intelligence dashboard that provides a high-level overview of key performance indicators (KPIs) and o...
Business IntelligenceExit Rate
Exit rate is the percentage of visitors to a page on the website from which they exit the website to a different website...
AnalyticsExit-Intent
Exit-intent technology tracks mouse movements and scrolling behaviors of website visitors and detects when a visitor is ...
Conversion OptimizationExogeneity
A property of a variable in a statistical model that is not correlated with the error term. Exogeneity is a key assumpti...
Causal InferenceExperience Design (XD)
Definition of Experience Design (XD). This is a sample definition. Causality Engine helps you understand how Experience ...
Customer ExperienceExperimentation
Experimentation in marketing is the process of conducting controlled tests to determine the causal impact of a particula...
AnalyticsExperiments
A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact. In marketing, exp...
Causal InferenceExpert System
A computer system that emulates the decision-making ability of a human expert. Expert systems are designed to solve comp...
Business IntelligenceExplainer Video
This is a sample definition for Explainer Video. It explains what Explainer Video is and how it relates to marketing att...
Video MarketingF
FDA Approval
FDA approval is the process by which the U.S. Food and Drug Administration (FDA) reviews and approves new drugs and medi...
Pharma BiotechFacebook Ads
Paid advertisements that appear on Facebook and Instagram, allowing businesses to target specific audiences based on dem...
Ecommerce MarketingFaceted navigation
Faceted navigation is a filtering tool that allows users to select various combinations of attributes in order to narrow...
Retail CommerceFeature Adoption
Feature adoption is the rate at which users of a product start using a new or existing feature. Tracking feature adoptio...
Product AnalyticsFeature Engineering
Feature Engineering is a key concept in data science. Its application in marketing attribution and causal analysis allow...
Data ScienceFeatured Snippet
A featured snippet is a summary of an answer to a user's query, which is displayed on top of the Google search results. ...
SeoFee-for-Service (FFS)
Fee-for-service (FFS) is a payment model where services are unbundled and paid for separately. In health care, it gives ...
HealthcareFill Rate
Fill rate is a metric that measures the percentage of ad requests that are successfully filled with an ad. It is a key i...
Mobile MarketingFinancial Data Governance
Financial Data Governance involves managing the availability, usability, integrity, and security of financial data. Stro...
Financial ServicesFinite Element Analysis (FEA)
Finite Element Analysis (FEA) is a computerized method for predicting how a product reacts to real-world forces, vibrati...
ManufacturingFintech
Fintech refers to technology-driven innovations in financial services such as payments, lending, and wealth management. ...
Financial ServicesFirst Click Attribution
First Click Attribution assigns all credit for a conversion to the first marketing touchpoint. In financial services, ca...
Financial ServicesFirst Contact Resolution (FCR)
Definition of First Contact Resolution (FCR). This is a sample definition. Causality Engine helps you understand how Fir...
Customer ExperienceFirst Contentful Paint
First Contentful Paint (FCP) measures the time from page load to when any part of the page's content is rendered. It is ...
Web PerformanceFirst Input Delay
First Input Delay (FID) measures the time from when a user first interacts with a page to the time when the browser begi...
Web PerformanceFirst Party Data
Data collected directly from your audience or customers, considered the most valuable type of data for marketing....
Ecommerce MarketingFirst-Party Cookie
A first-party cookie is a cookie that is set by the website that the user is currently visiting. These cookies are gener...
AnalyticsFirst-Price Auction
A first-price auction is a type of auction where the winning bidder pays the price they bid. This has become the dominan...
AdvertisingFirst-Touch Attribution
First-touch attribution is a single-touch attribution model that gives 100% of the credit for a conversion to the first ...
AnalyticsFlash Sale
A discount or promotion offered by an ecommerce store for a short period of time, creating urgency and driving quick sal...
Ecommerce MarketingFlexible Manufacturing System (FMS)
A flexible manufacturing system (FMS) is a manufacturing system in which there is some amount of flexibility that allows...
ManufacturingFont Optimization
Font optimization reduces the load impact of web fonts by using strategies like font subsetting, preload, and font-displ...
Web PerformanceFood and Drug Administration (FDA)
The Food and Drug Administration (FDA) is a federal agency of the United States Department of Health and Human Services....
HealthcareFoot Traffic
This is a detailed, SEO-optimized definition for foot traffic. It explains its relevance to marketing attribution and an...
Retail CommerceForm Optimization
Form optimization is the process of improving online forms to increase completion rates. This involves making forms shor...
Conversion OptimizationFraud Detection
Fraud Detection in financial services uses algorithms and analytics to identify and prevent fraudulent transactions. Att...
Financial ServicesFraud Risk Scoring
Fraud Risk Scoring involves assigning a score to transactions or customers based on the likelihood of fraudulent activit...
Financial ServicesFrontdoor Criterion
A graphical criterion for estimating the causal effect of a treatment on an outcome when there is unmeasured confounding...
Causal InferenceFulfillment
In ecommerce, fulfillment is the complete process from a customer placing an order to the product being delivered to the...
EcommerceFulfilment
Fulfilment is the process of getting an online order delivered to a customer’s door. It involves managing the inventory,...
Retail CommerceFunnel Analysis
Funnel analysis is a method used to understand the steps users take to reach a specific outcome on a website or in an ap...
Product AnalyticsFunnel Optimization
The process of improving each stage of the marketing or sales funnel to increase the overall conversion rate....
Ecommerce MarketingG
GDPR
General Data Protection Regulation is a European Union regulation on data protection and privacy, affecting how business...
Ecommerce MarketingGamification
Gamification is the application of game-design elements and game principles in non-game contexts. It can be used to incr...
Conversion OptimizationGemba
Gemba is a Japanese term meaning "the real place." In business, gemba refers to the place where value is created, such a...
ManufacturingGene Therapy
Gene therapy is a technique that uses genes to treat or prevent disease. It involves replacing a mutated gene with a hea...
Pharma BiotechGeneric Drugs
A generic drug is a pharmaceutical drug that has the same chemical substance as the drug that was originally protected b...
Pharma BiotechGenomics
Genomics is the study of an organism's complete set of DNA, known as the genome. In the context of pharma and biotech, g...
Pharma BiotechGeotagging
Geotagging is the process of adding geographical identification to various media such as a geotagged photograph or video...
Social MediaGeotargeting
Geotargeting is the practice of delivering content to a user based on their geographic location. This can be done at the...
AdvertisingGo Live
The moment when a website, product, or service becomes available to users or customers for the first time....
Ecommerce MarketingGo-to-Market Strategy
A go-to-market (GTM) strategy is an action plan that specifies how a company will reach target customers and achieve com...
General MarketingGoogle Ads
An online advertising platform developed by Google where advertisers bid to display ads, service offerings, and product ...
Ecommerce MarketingGoogle Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valua...
AnalyticsGoogle My Business
Google My Business (GMB) is a free tool that lets you manage how your business appears on Google Search and Maps. It is ...
SeoGoogle Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's...
SeoGoogle Shopping
A Google service that allows users to search for products on online shopping websites and compare prices, powered by pro...
Ecommerce MarketingGoogle Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and rela...
AnalyticsGradient Descent
Gradient Descent is a key concept in data science. Its application in marketing attribution and causal analysis allows f...
Data ScienceGray-Hat SEO
Gray-hat SEO is a combination of white-hat and black-hat SEO techniques. While not explicitly against search engine guid...
SeoGross Merchandise Value
The total value of merchandise sold over a given period through a customer-to-customer exchange site, commonly used in e...
Ecommerce MarketingGrowth Hacking
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the m...
Product AnalyticsGrowth Marketing
A data-driven approach to marketing that focuses on the entire funnel, using experimentation to drive sustainable growth...
Ecommerce MarketingGxP
GxP is a general term for the various 'good practice' quality guidelines and regulations that exist in the pharmaceutica...
Pharma BiotechGzip Compression
Gzip compression reduces the size of HTTP responses by compressing files before sending them to the client. This decreas...
Web Performanceg-computation
A method for estimating the causal effect of a time-varying treatment from longitudinal data. g-computation, also known ...
Causal InferenceH
HIPAA (Health Insurance Portability and Accountability Act)
The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law that was enacted to modernize the fl...
HealthcareHOLAP
Hybrid Online Analytical Processing (HOLAP) is a combination of ROLAP and MOLAP. HOLAP tools store some data in a relati...
Business IntelligenceHTTP Caching
HTTP caching is a mechanism that stores copies of web resources to reduce server load, bandwidth usage, and latency. It ...
Web PerformanceHTTP Request Optimization
HTTP request optimization focuses on minimizing the number and size of HTTP requests to improve page load times. Techniq...
Web PerformanceHTTP/2 Multiplexing
HTTP/2 multiplexing allows multiple requests and responses to be sent simultaneously over a single TCP connection. This ...
Web PerformanceHTTP/2 Protocol
HTTP/2 is a major revision of the HTTP network protocol that improves web performance by enabling multiplexing, header c...
Web PerformanceHTTP/2 Server Push
HTTP/2 Server Push allows servers to send resources to the client proactively before they are requested. This reduces wa...
Web PerformanceHTTP/3 Protocol
HTTP/3 is the latest version of the HTTP protocol that uses QUIC as its transport layer, improving connection establishm...
Web PerformanceHadoop
Hadoop is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data ScienceHard Launch
The official public release of a product or service, typically accompanied by significant marketing and PR efforts....
Ecommerce MarketingHashtag
A hashtag is a word or phrase preceded by a hash sign (#), used on social media websites and applications to identify me...
Social MediaHawthorne Effect
A type of reactivity in which individuals modify an aspect of their behavior in response to their awareness of being obs...
Causal InferenceHeader Bidding
Header bidding is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simulta...
AdvertisingHeadless commerce
The majority of available ecommerce platforms have a standard or ‘template’ based interface that the user sees – this is...
Retail CommerceHeadlines
The title or heading of an article, advertisement, or webpage, designed to capture attention and encourage further readi...
Ecommerce MarketingHealth Disparities
Health disparities are preventable differences in the burden of disease, injury, violence, or opportunities to achieve o...
HealthcareHealth Economics and Outcomes Research (HEOR)
Health economics and outcomes research (HEOR) is a discipline that is used to complement traditional clinical developmen...
HealthcareHealth Equity
Health equity is the state in which everyone has a fair and just opportunity to be as healthy as possible. This requires...
HealthcareHealth Informatics
Health informatics is an interdisciplinary field that uses information technology to organize and analyze health records...
HealthcareHealth Information Exchange (HIE)
A Health Information Exchange (HIE) is the mobilization of healthcare information electronically across organizations wi...
HealthcareHealth Literacy
Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health inf...
HealthcareHeatmaps
Heatmaps are graphical representations of data where the individual values contained in a matrix are represented as colo...
Conversion OptimizationHeijunka
Heijunka is a Japanese word that means ‘leveling’. In lean manufacturing, it refers to the practice of leveling the type...
ManufacturingHelp Desk Software
Definition of Help Desk Software. This is a sample definition. Causality Engine helps you understand how Help Desk Softw...
Customer ExperienceHeterogeneous Treatment Effects
Variations in the causal effect of a treatment across different subgroups of a population. For example, a marketing camp...
Causal InferenceHigh-Throughput Screening
High-throughput screening (HTS) is a drug discovery process that allows for the rapid automated testing of large numbers...
Pharma BiotechHive
Hive is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper in...
Data ScienceHoldout Test
A type of experiment where a portion of the audience is excluded from seeing a campaign to measure its true incremental ...
Ecommerce MarketingHoliday Marketing
Marketing campaigns designed around major holidays to drive sales during peak shopping periods....
Ecommerce MarketingHreflang Tag
The hreflang tag is an HTML attribute used to specify the language and geographical targeting of a webpage. It is essent...
SeoHuman-Machine Interface (HMI)
A Human-Machine Interface (HMI) is a user interface or dashboard that connects a person to a machine, system, or device....
ManufacturingHypothesis Testing
Hypothesis Testing is a key concept in data science. Its application in marketing attribution and causal analysis allows...
Data ScienceI
ISO 9000
ISO 9000 is a family of quality management standards that is designed to help organizations ensure that they meet the ne...
ManufacturingIaaS
IaaS is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper in...
Data ScienceIdeal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a hypothetical description of the type of company that would benefit most from your p...
B2b MarketingIdentity Resolution
Identity resolution is the process of connecting and matching customer data from different sources to create a single, u...
AnalyticsImage Optimization
Image optimization involves compressing and resizing images to reduce file size without compromising quality. Optimized ...
Web PerformanceImage SEO
Image SEO is the practice of optimizing images on a website to make them more discoverable in image search results. This...
SeoImmortal Time Bias
A type of bias that can occur in observational studies of the effects of a time-varying treatment. Immortal time bias ar...
Causal InferenceImmunotherapy
Immunotherapy is a type of cancer treatment that helps your immune system fight cancer. It uses substances made by the b...
Pharma BiotechImpression
The definition for Impression will be generated here. It will explain the concept in 2-3 sentences and connect it to mar...
AttributionImpressions
This is a sample definition for Impressions. It explains what Impressions is and how it relates to marketing attribution...
Video MarketingIn-App Advertising
In-app advertising is a monetization strategy where app developers get paid to serve ads within their mobile app. This c...
Mobile MarketingIn-App Messaging
In-app messages are notifications that users receive while they are actively using a mobile app. Unlike push notificatio...
Mobile MarketingIn-Stream Video Ads
This is a sample definition for In-Stream Video Ads. It explains what In-Stream Video Ads is and how it relates to marke...
Video MarketingInbound Marketing
Inbound marketing is a marketing methodology that focuses on attracting customers through relevant and helpful content, ...
B2b MarketingIncrementality
The definition for Incrementality will be generated here. It will explain the concept in 2-3 sentences and connect it to...
AttributionIncrementality Testing
Incrementality Testing measures the additional impact of a marketing campaign by comparing exposed and control groups. F...
Financial ServicesIndexing
Indexing is the process of storing and organizing the content found during the crawling process. Once a page is indexed,...
SeoIndustrial Automation
Industrial automation is the use of control systems, such as computers or robots, and information technologies for handl...
ManufacturingInfluencer
An individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, ...
Ecommerce MarketingInfluencer Marketing
Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers,...
Social MediaInformation Architecture (IA)
Information architecture (IA) is the structural design of shared information environments; the art and science of organi...
Conversion OptimizationInformation Graphics
Visual representations of information, data, or knowledge intended to present complex information quickly and clearly. I...
Business IntelligenceInformed Consent
Informed consent is a process by which a subject voluntarily confirms his or her willingness to participate in a particu...
Pharma BiotechInstagram Shopping
A feature that allows businesses to tag products in posts and stories, enabling users to purchase directly from the Inst...
Ecommerce MarketingInstitutional Review Board (IRB)
An institutional review board (IRB), also known as an independent ethics committee, is a committee that has been formall...
HealthcareInstrumental Variable
The definition for Instrumental Variable will be generated here. It will explain the concept in 2-3 sentences and connec...
AttributionIntellectual Property in Pharma
Intellectual property (IP) in the pharmaceutical industry refers to the legal rights that protect inventions, such as ne...
Pharma BiotechInteraction Effect
An effect that occurs when the effect of one variable on an outcome depends on the level of another variable. In marketi...
Causal InferenceInteractive Video
This is a sample definition for Interactive Video. It explains what Interactive Video is and how it relates to marketing...
Video MarketingInteractive product visualisation
Interactive product visualisations are tools that enable customers to visualise products in more detail or in the contex...
Retail CommerceInternal Links
Internal links are hyperlinks that point to other pages on the same domain. They are important for SEO because they help...
SeoInternet of Medical Things (IoMT)
The Internet of Medical Things (IoMT) is the collection of medical devices and applications that connect to healthcare I...
HealthcareInteroperability
In healthcare, interoperability is the ability of different information systems, devices and applications to access, exc...
HealthcareInterrupted Time Series (ITS)
A quasi-experimental design that is used to evaluate the effect of an intervention by comparing the trend in the outcome...
Causal InferenceInterstitial Ads
Interstitial ads are full-screen ads that are displayed at natural transition points in an app, such as between levels i...
Mobile MarketingIntervention
An action taken to produce a change in an outcome. In marketing, an intervention could be a new advertising campaign, a ...
Causal InferenceInventory
Inventory – also known as ‘stock’ – is the physical goods that an ecommerce retailer sells (or part of the goods that it...
Retail CommerceInventory Management
Inventory management is the process of ordering, storing, and using a company's inventory. Effective inventory managemen...
EcommerceInventory Turnover
This is a detailed, SEO-optimized definition for inventory turnover. It explains its relevance to marketing attribution ...
Retail CommerceInverse Probability Weighting (IPW)
A statistical method for estimating causal effects from observational data. IPW works by weighting each subject by the i...
Causal InferenceJ
JavaScript Heap Size
JavaScript heap size refers to the amount of memory allocated to JavaScript objects at runtime. Managing heap size effic...
Web PerformanceJavaScript Optimization
JavaScript optimization involves techniques like code splitting, minification, and reducing execution time to improve we...
Web PerformanceJidoka
Jidoka is a lean manufacturing principle that means “automation with a human touch.” It is the practice of stopping a ma...
ManufacturingJupyter Notebook
Jupyter Notebook is a key concept in data science. Its application in marketing attribution and causal analysis allows f...
Data ScienceJust-in-Time (JIT)
Just-in-Time (JIT) is an inventory management strategy that aligns raw-material orders from suppliers directly with prod...
ManufacturingK
K-Factor
The K-factor is a metric that is used to measure the virality of an app. It is calculated by multiplying the number of i...
Mobile MarketingK-Means Clustering
K-Means Clustering is a key concept in data science. Its application in marketing attribution and causal analysis allows...
Data ScienceKPI
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key bus...
Business IntelligenceKaizen
Kaizen is a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc. Causa...
ManufacturingKanban
Kanban is an agile framework that is used to manage and improve work across human systems. It is a visual system for man...
Product AnalyticsKey Performance Indicator
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key bus...
Social MediaKey Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are the most important metrics that a business uses to track its performance and progr...
Product AnalyticsKeyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of wor...
SeoKeyword Research
Keyword research is the process of finding and analyzing the terms that people use to search for information in search e...
SeoKeyword Stuffing
Keyword stuffing is the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's rank...
SeoKeywords
Keywords are the words and phrases that people type into search engines to find what they're looking for. In the context...
SeoKnow Your Customer (KYC)
Know Your Customer (KYC) is a regulatory process to verify the identity of clients to prevent fraud and money laundering...
Financial ServicesKnowledge Base
Definition of Knowledge Base. This is a sample definition. Causality Engine helps you understand how Knowledge Base impa...
Customer ExperienceKubernetes
Kubernetes is a key concept in data science. Its application in marketing attribution and causal analysis allows for dee...
Data ScienceL
LIMS (Laboratory Information Management System)
A Laboratory Information Management System (LIMS) is software that manages samples, laboratory workflows, and associated...
TechnologyLanding Page
In online marketing, a landing page is a single web page that appears in response to clicking on a search engine optimiz...
EcommerceLanding Page Optimization
Landing page optimization (LPO) is the process of improving elements on a landing page to increase conversions. LPO is a...
Conversion OptimizationLanding pages
A landing page on an ecommerce site is a standalone webpage that potential customers can ‘land’ on when they click throu...
Retail CommerceLargest Contentful Paint
Largest Contentful Paint (LCP) measures the time it takes for the largest visible content element on a web page to load....
Web PerformanceLast Click Attribution
Last Click Attribution gives full credit for a conversion to the final marketing touchpoint before conversion. While sim...
Financial ServicesLast-Touch Attribution
Last-touch attribution is a single-touch attribution model that gives 100% of the credit for a conversion to the last ma...
AnalyticsLazy Loading
Lazy loading is a web performance technique that defers the loading of non-critical resources, such as images and videos...
Web PerformanceLead Generation
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated inter...
General MarketingLead Magnet
A marketing term for a free item or service given away for the purpose of gathering contact details, such as ebooks, tem...
Ecommerce MarketingLead Nurturing
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through ev...
B2b MarketingLead Optimization
Lead optimization is the process by which a drug candidate is modified to improve its properties, such as potency, selec...
Pharma BiotechLead Scoring
Lead scoring is a methodology used to rank prospects on a scale that represents the perceived value each lead represents...
B2b MarketingLean Manufacturing
Lean manufacturing is a production philosophy that focuses on maximizing customer value while minimizing waste. Attribut...
ManufacturingLean Startup
The lean startup is a methodology for developing businesses and products that aims to shorten product development cycles...
Product AnalyticsLending Analytics
Lending Analytics uses data analysis to improve lending decisions, risk assessment, and customer targeting. Attribution ...
Financial ServicesLifestyle Photography
Photography that shows products being used in real-life situations, helping customers visualize how products fit into th...
Ecommerce MarketingLifetime Value (LTV)
Lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. It ...
Conversion OptimizationLifetime Value (LTV)
Lifetime Value (LTV) is a metric that represents the total revenue a business can reasonably expect from a single custom...
AdvertisingLift Measurement
The definition for Lift Measurement will be generated here. It will explain the concept in 2-3 sentences and connect it ...
AttributionLift Test
An experiment designed to measure the incremental impact of a marketing campaign by comparing a test group to a control ...
Ecommerce MarketingLightGBM
LightGBM is a key concept in data science. Its application in marketing attribution and causal analysis allows for deepe...
Data ScienceLinear Attribution
The definition for Linear Attribution will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionLink Building
Link building is the process of acquiring hyperlinks from other websites to your own. It is a fundamental part of off-pa...
SeoLink Equity
Link equity, also known as 'link juice', is the value or authority that is passed from one page to another through a hyp...
SeoLive Chat
Live chat is a communication tool that allows customers to have real-time conversations with a company's representatives...
EcommerceLive Streaming
This is a sample definition for Live Streaming. It explains what Live Streaming is and how it relates to marketing attri...
Video MarketingLocal Average Treatment Effect (LATE)
The average causal effect of a treatment on the subpopulation of individuals who are induced to take the treatment by an...
Causal InferenceLocal SEO
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. This...
SeoLog File Analysis
Log file analysis is the process of reviewing server log files to understand how search engine crawlers are interacting ...
SeoLogistics
According to Shopify, logistics is defined as “the process of coordinating and moving resources – people, materials, inv...
Retail CommerceLong-Tail Keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer...
SeoLookalike Audience
A lookalike audience is a way to reach new people who are likely to be interested in your business because they share si...
Social MediaLookalike Modeling
Lookalike modeling is a method used in online advertising to find new customers who are similar to a company's existing ...
AnalyticsLoyalty Program
A rewards program offered by a company to customers who frequently make purchases, encouraging repeat business and custo...
Ecommerce MarketingLoyalty Programs
Definition of Loyalty Programs. This is a sample definition. Causality Engine helps you understand how Loyalty Programs ...
Customer ExperienceM
MLOps
MLOps is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper i...
Data ScienceMOLAP
Multidimensional Online Analytical Processing (MOLAP) is a form of OLAP that stores data in a multidimensional database....
Business IntelligenceMachine Learning
Machine learning is the study of computer algorithms that can improve automatically through experience and by the use of...
AnalyticsMachine Learning Attribution
The definition for Machine Learning Attribution will be generated here. It will explain the concept in 2-3 sentences and...
AttributionMachine Learning in Healthcare
Machine learning in healthcare is the application of machine learning and artificial intelligence to analyze large datas...
HealthcareMacroconversions
Macroconversions are the primary conversion goals of a website, such as making a purchase, requesting a quote, or signin...
Conversion OptimizationMagento
An open-source ecommerce platform written in PHP, known for its flexibility and scalability for larger online stores....
Ecommerce MarketingManagement Information System
A computer-based system that provides managers with the tools to organize, evaluate, and efficiently manage departments ...
Business IntelligenceManual Action
A manual action is a penalty imposed by a human reviewer at Google when a website is found to be in violation of Google'...
SeoManufacturing Execution System (MES)
A Manufacturing Execution System (MES) is a comprehensive, dynamic software system that monitors, tracks, documents, and...
ManufacturingMapReduce
MapReduce is a key concept in data science. Its application in marketing attribution and causal analysis allows for deep...
Data ScienceMarginal Structural Model (MSM)
A statistical model for estimating the causal effect of a time-varying treatment from longitudinal data. MSMs use invers...
Causal InferenceMarket Access
Market access is the process of ensuring that a pharmaceutical product is available to patients who need it, and that it...
Pharma BiotechMarket Research
Market research is the process of gathering information about consumers' needs and preferences. It is a critical compone...
General MarketingMarket Segmentation
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and ...
B2b MarketingMarket Share
Market share represents the percentage of a market accounted for by a specific entity. It is a key indicator of a compan...
General MarketingMarketing Analytics
The definition for Marketing Analytics will be generated here. It will explain the concept in 2-3 sentences and connect ...
AttributionMarketing Attribution
Marketing Attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. In financial serv...
Financial ServicesMarketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing de...
B2b MarketingMarketing Funnel
A marketing funnel describes your customer's journey with your company. From the initial stages when someone learns abou...
General MarketingMarketing Mix
The set of actions or tactics that a company uses to promote its brand or product in the market, traditionally including...
Ecommerce MarketingMarketing Mix Modeling
The definition for Marketing Mix Modeling will be generated here. It will explain the concept in 2-3 sentences and conne...
AttributionMarketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a lead who has been deemed more likely to become a customer compared to others based...
B2b MarketingMarketing ROI
Marketing ROI (Return on Investment) is a way of measuring the return on investment from the amount a company spends on ...
General MarketingMarketplace
An online marketplace is an ecommerce site that connects sellers with buyers. Causal analysis can help marketplace opera...
EcommerceMarketplaces
A marketplace is an online platform through which third-party retailers can sell their products. All transactions are pr...
Retail CommerceMass Customization
Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custo...
ManufacturingMaster Production Schedule (MPS)
The Master Production Schedule (MPS) is a plan for individual commodities to be produced in each time period such as pro...
ManufacturingMatching
A statistical technique used to reduce bias in observational studies by matching treated subjects with control subjects ...
Causal InferenceMaterial Requirements Planning (MRP)
Material Requirements Planning (MRP) is a production planning, scheduling, and inventory control system used to manage m...
ManufacturingMatplotlib
Matplotlib is a key concept in data science. Its application in marketing attribution and causal analysis allows for dee...
Data ScienceMatrix Factorization
Matrix Factorization is a key concept in data science. Its application in marketing attribution and causal analysis allo...
Data ScienceMeaningful Use
Meaningful Use was a program by the U.S. Centers for Medicare & Medicaid Services (CMS) that provided financial incentiv...
HealthcareMedia Coverage
The reporting of news and events by media outlets, valuable for building brand awareness and credibility....
Ecommerce MarketingMedia Mix Modeling
The definition for Media Mix Modeling will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionMedia Planning
Media planning is the process of identifying and selecting media channels to be used for a company's advertising and mar...
General MarketingMediation Analysis
A statistical method used to understand the mechanism through which a treatment affects an outcome. Mediation analysis d...
Causal InferenceMedical Device
A medical device is any apparatus, appliance, software, material, or other article—whether used alone or in combination,...
HealthcareMega menus
A mega menu is a horizontal drop-down menu that displays a wide range of product categories at once (taking away the nee...
Retail CommerceMeme
A meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly...
Social MediaMemory Management
Memory management in web performance refers to the efficient allocation and release of memory resources by web applicati...
Web PerformanceMerchandising
This is a detailed, SEO-optimized definition for merchandising. It explains its relevance to marketing attribution and a...
Retail CommerceMeta Description
A meta description is an HTML attribute that provides a brief summary of a web page. While not a direct ranking factor, ...
SeoMetrics
Metrics are quantifiable measures that are used to track and assess the status of a specific business process. In market...
AnalyticsMicroconversions
Microconversions are small steps that a user takes on the path to a larger conversion goal (a macroconversion). Examples...
Conversion OptimizationMid-Roll
This is a sample definition for Mid-Roll. It explains what Mid-Roll is and how it relates to marketing attribution and a...
Video MarketingMiddleware
Software that provides common services and capabilities to applications outside of what’s offered by the operating syste...
Business IntelligenceMinification
Minification reduces the size of code files like JavaScript and CSS by removing whitespace, comments, and unnecessary ch...
Web PerformanceMinimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who c...
Product AnalyticsMobile Ad Networks
Mobile ad networks are platforms that connect advertisers with app developers who want to monetize their apps through ad...
Mobile MarketingMobile Advertising
Mobile advertising is a form of advertising that is delivered to mobile devices, such as smartphones and tablets. It enc...
Mobile MarketingMobile Analytics
Mobile analytics involves measuring and analyzing data from mobile websites and apps to understand user behavior and imp...
Mobile MarketingMobile CRM
Mobile Customer Relationship Management (CRM) is a system for managing a company's interactions with current and potenti...
Mobile MarketingMobile Commerce
The buying and selling of goods and services through mobile devices. Mobile commerce is increasingly important as more c...
Ecommerce MarketingMobile Commerce (mCommerce)
Mobile commerce, also known as m-commerce, involves online sales transactions that use wireless electronic devices such ...
EcommerceMobile Engagement
Mobile engagement refers to the frequency and intensity of a user's interaction with a mobile app. It is a key indicator...
Mobile MarketingMobile Optimization
The process of adjusting website content to ensure visitors accessing the site from mobile devices have an experience op...
Ecommerce MarketingMobile Retargeting
Mobile retargeting is a marketing strategy that involves serving ads to users who have previously interacted with a mobi...
Mobile MarketingMobile-First Indexing
Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. T...
SeoMockup
A mockup is a static, high-fidelity design that represents the visual appearance of a product. It is used to get feedbac...
Product AnalyticsModel Validation
Model Validation is a key concept in data science. Its application in marketing attribution and causal analysis allows f...
Data ScienceMonoclonal Antibodies
Monoclonal antibodies are laboratory-produced molecules that act as substitute antibodies that can restore, enhance, or ...
Pharma BiotechMonthly Active Users (MAU)
Monthly Active Users (MAU) is a metric that measures the number of unique users who have engaged with an app within a 30...
Mobile MarketingMulti-Touch Attribution
Multi-Touch Attribution assigns credit to multiple marketing touchpoints across the customer journey. In financial servi...
Financial ServicesMultichannel Retailing
Multichannel retailing is the practice of making products available to consumers through more than one channel, such as ...
EcommerceMultidimensional Database
A type of database that is optimized for data warehousing and OLAP applications. Multidimensional databases store data i...
Business IntelligenceMultivariate Testing
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multi...
Conversion OptimizationMura
Mura is a Japanese word meaning “unevenness, irregularity, or inconsistency”. In lean manufacturing, it refers to the wa...
ManufacturingMuri
Muri is a Japanese word meaning “overburden, unreasonableness, or absurdity”. In lean manufacturing, it refers to the wa...
ManufacturingMystery Shopping
Definition of Mystery Shopping. This is a sample definition. Causality Engine helps you understand how Mystery Shopping ...
Customer ExperienceN
NPS Score
The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is calculated based on th...
Product AnalyticsNarrative Analytics
The use of storytelling techniques to explain data insights. Narrative analytics focuses on creating a compelling story ...
Business IntelligenceNative Ads
Native ads are a type of ad that is designed to blend in with the surrounding content, providing a less disruptive user ...
Mobile MarketingNative Advertising
Native advertising is a type of paid media where the ad experience follows the natural form and function of the user exp...
Social MediaNatural Experiment
An empirical study in which individuals are exposed to experimental and control conditions that are determined by nature...
Causal InferenceNatural Language Generation
A subfield of artificial intelligence and computational linguistics that focuses on producing natural language output fr...
Business IntelligenceNatural Language Processing
A field of artificial intelligence that focuses on enabling computers to understand, interpret, and generate human langu...
Business IntelligenceNet Promoter Score (NPS)
Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. ...
Conversion OptimizationNet Promoter Score (NPS)
Definition of Net Promoter Score (NPS). This is a sample definition. Causality Engine helps you understand how Net Promo...
Customer ExperienceNeural Networks
Neural Networks is a key concept in data science. Its application in marketing attribution and causal analysis allows fo...
Data ScienceNew retail
‘New retail’ is a term coined by Alibaba co-founder, Jack Ma, referring to the convergence of offline and online commerc...
Retail CommerceNewsletter
A regularly distributed publication via email that contains news, updates, and promotional content relevant to subscribe...
Ecommerce MarketingNoSQL
NoSQL is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper i...
Data ScienceNofollow Link
A nofollow link is a hyperlink with a rel='nofollow' attribute. This attribute tells search engines not to pass any link...
SeoNon-Skippable Ads
This is a sample definition for Non-Skippable Ads. It explains what Non-Skippable Ads is and how it relates to marketing...
Video MarketingNorth Star Metric
A North Star Metric is the single metric that best captures the core value that your product delivers to its customers. ...
Product AnalyticsNumPy
NumPy is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper i...
Data ScienceO
OLAP
Online Analytical Processing (OLAP) is a technology that enables users to analyze multidimensional data from multiple pe...
Business IntelligenceOTT Advertising
This is a sample definition for OTT Advertising. It explains what OTT Advertising is and how it relates to marketing att...
Video MarketingObjectives and Key Results (OKRs)
Objectives and Key Results (OKRs) is a goal-setting framework used by companies to set and track ambitious goals. Object...
Product AnalyticsObservational Study
A study in which researchers observe the effects of a treatment or intervention without controlling who is exposed to it...
Causal InferenceOff-Page SEO
Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pa...
SeoOffline Attribution
The definition for Offline Attribution will be generated here. It will explain the concept in 2-3 sentences and connect ...
AttributionOmnichannel Experience
Definition of Omnichannel Experience. This is a sample definition. Causality Engine helps you understand how Omnichannel...
Customer ExperienceOmnichannel Marketing
A multichannel approach to sales and marketing that provides customers with a seamless shopping experience across all ch...
Ecommerce MarketingOmnichannel Retail
This is a detailed, SEO-optimized definition for Omnichannel retail. It explains its relevance to marketing attribution ...
Retail CommerceOmnichannel Retailing
Omnichannel retailing is a multichannel approach to sales that seeks to provide customers with a seamless shopping exper...
EcommerceOn-Page SEO
On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search e...
SeoOne-Piece Flow
One-piece flow is a lean manufacturing principle that involves moving a product from one workstation to the next, one pi...
ManufacturingOnline Attribution
The definition for Online Attribution will be generated here. It will explain the concept in 2-3 sentences and connect i...
AttributionOperations Research
A discipline that deals with the application of advanced analytical methods to help make better decisions. Operations re...
Business IntelligenceOpportunity Scoring
Opportunity scoring is a method used to rank and prioritize sales opportunities based on their likelihood of closing. By...
Crm SalesOrganic Reach
Organic reach is the number of unique users who see your content without any paid promotion. It is a measure of how well...
Social MediaOrganic Traffic
Organic traffic refers to the visitors that come to your website from unpaid search results. It is a key indicator of a ...
SeoOrganic User Acquisition
Organic user acquisition refers to the process of gaining new users for an app without paying for advertising. This is t...
Mobile MarketingOrphan Drugs
Orphan drugs are pharmaceutical agents that have been developed specifically to treat a rare medical condition, the cond...
Pharma BiotechOut-Stream Video Ads
This is a sample definition for Out-Stream Video Ads. It explains what Out-Stream Video Ads is and how it relates to mar...
Video MarketingOutbound Marketing
Outbound marketing is a traditional form of marketing where a company initiates the conversation and sends its message o...
B2b MarketingOverall Equipment Effectiveness (OEE)
Overall Equipment Effectiveness (OEE) is a metric that measures manufacturing productivity by combining three factors: a...
ManufacturingOverall Labor Effectiveness (OLE)
Overall Labor Effectiveness (OLE) is a key performance indicator (KPI) that measures the utilization, performance, and q...
ManufacturingOverfitting
Overfitting is a key concept in data science. Its application in marketing attribution and causal analysis allows for de...
Data ScienceOwned Media
Marketing channels that a company controls, such as its website, blog, email list, and social media profiles....
Ecommerce MarketingP
P Value
The definition for P Value will be generated here. It will explain the concept in 2-3 sentences and connect it to market...
AttributionPCI Compliance
PCI compliance is adherence to the set of policies and procedures developed to protect credit, debit and cash card trans...
EcommercePESO Model
A marketing framework that categorizes media into Paid, Earned, Shared, and Owned channels for integrated marketing plan...
Ecommerce MarketingPaaS
PaaS is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper in...
Data SciencePage Speed
Page speed refers to the amount of time it takes for a web page to load completely. Optimizing page speed improves user ...
Web PerformancePaid Media
Any form of marketing that requires payment to feature content, including advertising, sponsored posts, and paid search....
Ecommerce MarketingPaid Reach
Paid reach is the number of unique users who see your content as a result of paid promotion, such as social media ads. I...
Social MediaPaid Traffic
Website visitors who arrive through paid advertising channels such as Google Ads, Facebook Ads, or sponsored content....
Ecommerce MarketingPaid User Acquisition
Paid user acquisition involves running paid advertising campaigns to drive installs for a mobile app. This can include a...
Mobile MarketingPandas
Pandas is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data SciencePatent Cliff
A patent cliff is a sharp decline in a company's revenue that occurs when a blockbuster drug's patent expires and generi...
Pharma BiotechPatient Engagement
Patient engagement refers to the involvement of patients in their own healthcare, including making informed decisions ab...
HealthcarePatient Outcomes
Patient outcomes are the end results of medical care, including changes in health status, quality of life, and patient s...
HealthcarePatient Portal
A patient portal is a secure online website that gives patients convenient, 24-hour access to personal health informatio...
HealthcarePatient Safety
Patient safety is a discipline that emphasizes safety in health care through the prevention, reduction, reporting, and a...
HealthcarePatient-Centered Medical Home (PCMH)
The patient-centered medical home (PCMH) is a model of care that aims to transform the delivery of comprehensive primary...
HealthcarePay-Per-Click (PPC)
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a pu...
General MarketingPay-Per-Click (PPC)
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a pu...
EcommercePayment Gateways
A payment gateway is a service that authorizes and processes credit card payments for online and brick-and-mortar stores...
EcommercePayment gateway
A payment gateway – such as PayPal or Stripe – is the technology that processes credit card payments on ecommerce sites....
Retail CommercePeople Also Ask (PAA)
People Also Ask (PAA) boxes are a feature in Google's SERPs that show a list of questions related to the user's original...
SeoPeople Based Attribution
The definition for People Based Attribution will be generated here. It will explain the concept in 2-3 sentences and con...
AttributionPerformance Marketing
A type of digital marketing where advertisers pay only when specific actions are completed, such as clicks, leads, or sa...
Ecommerce MarketingPerformance Monitoring
Performance monitoring is the ongoing process of measuring and analyzing the speed, responsiveness, and stability of a w...
Web PerformancePersonal Finance Management Tools
Personal Finance Management Tools are software applications that help consumers track and manage their financial activit...
Financial ServicesPersonalisation
The opportunities afforded by personalisation within ecommerce are vast. But in short, the term encompasses the aim of g...
Retail CommercePersonalization
Personalization is the process of tailoring a service or a product to accommodate specific individuals, sometimes tied t...
Conversion OptimizationPersonalized Medicine
Personalized medicine, also known as precision medicine, is an approach to healthcare that tailors medical treatment to ...
Pharma BiotechPersonas
Personas are fictional characters, which you create based upon your research in order to represent the different user ty...
Conversion OptimizationPharmacodynamics
Pharmacodynamics is the study of the biochemical and physiological effects of drugs on the body, including their mechani...
Pharma BiotechPharmacogenomics
Pharmacogenomics is the study of how genes affect a person's response to drugs. This relatively new field combines pharm...
HealthcarePharmacokinetics
Pharmacokinetics is the study of how the body absorbs, distributes, metabolizes, and excretes a drug. Often abbreviated ...
Pharma BiotechPharmacovigilance
Pharmacovigilance is the science and activities relating to the detection, assessment, understanding, and prevention of ...
Pharma BiotechPhase I Clinical Trials
Phase I clinical trials are the first stage of testing in human subjects. They are designed to assess the safety, tolera...
Pharma BiotechPhase II Clinical Trials
Phase II clinical trials are designed to evaluate the effectiveness of a new drug or treatment in a specific patient pop...
Pharma BiotechPhase III Clinical Trials
Phase III clinical trials are large-scale, pivotal trials that are designed to confirm the effectiveness and safety of a...
Pharma BiotechPhase IV Clinical Trials
Phase IV clinical trials, also known as post-marketing surveillance studies, are conducted after a drug has been approve...
Pharma BiotechPhotography
The art and practice of creating images, essential for ecommerce to showcase products effectively and drive conversions....
Ecommerce MarketingPig
Pig is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ins...
Data SciencePinterest Marketing
Using Pinterest to promote products and drive traffic to ecommerce stores, particularly effective for visual products li...
Ecommerce MarketingPipeline Management
Pipeline management is the process of overseeing and directing future sales in various stages of the purchasing cycle. I...
Crm SalesPixel Tracking
Pixel tracking is a method for tracking user behavior on a website. It involves placing a small, invisible 1x1 pixel ima...
AnalyticsPlacebo Effect
A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo...
Causal InferencePlanogram
This is a detailed, SEO-optimized definition for planogram. It explains its relevance to marketing attribution and analy...
Retail CommercePlotly
Plotly is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data SciencePodcast
A digital audio file made available on the internet for downloading, used by brands for content marketing and thought le...
Ecommerce MarketingPoint Of Sale
This is a detailed, SEO-optimized definition for point of sale. It explains its relevance to marketing attribution and a...
Retail CommercePoka-Yoke
Poka-yoke is a Japanese term that means "mistake-proofing". It is any mechanism in a lean manufacturing process that hel...
ManufacturingPop-Up Ads
Pop-up ads are a form of online advertising that appear in a new browser window on top of the current page. They are oft...
AdvertisingPopulation Health
Population health refers to the health outcomes of a group of individuals, including the distribution of such outcomes w...
HealthcarePortfolio Management
Portfolio Management involves selecting and managing a collection of investments to meet long-term financial objectives....
Financial ServicesPortfolio Risk Optimization
Portfolio Risk Optimization is the process of balancing investment portfolios to maximize returns while minimizing risk ...
Financial ServicesPost Click Conversion
The definition for Post Click Conversion will be generated here. It will explain the concept in 2-3 sentences and connec...
AttributionPost View Conversion
The definition for Post View Conversion will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionPost-Roll
This is a sample definition for Post-Roll. It explains what Post-Roll is and how it relates to marketing attribution and...
Video MarketingPotential Outcomes Framework
A framework for causal inference that defines the causal effect of a treatment as the difference between the potential o...
Causal InferencePragmatic Clinical Trial (PCT)
A pragmatic clinical trial (PCT) is a type of clinical trial that is designed to evaluate the effectiveness of intervent...
HealthcarePre-Roll
This is a sample definition for Pre-Roll. It explains what Pre-Roll is and how it relates to marketing attribution and a...
Video MarketingPrecision Medicine
Precision medicine is an approach to patient care that allows doctors to select treatments that are most likely to help ...
HealthcarePreclinical Development
Preclinical development is the stage of research that begins before clinical trials (testing in humans) can begin, and d...
Pharma BiotechPreconnect
Preconnect allows browsers to set up early connections to important third-party origins, including DNS lookup, TCP hands...
Web PerformancePredictive Analytics
A branch of advanced analytics that is used to make predictions about unknown future events. Predictive analytics uses m...
Business IntelligencePredictive Maintenance
Predictive maintenance is a proactive maintenance strategy that uses data analysis tools and techniques to detect anomal...
ManufacturingPredictive Modeling
Predictive Modeling is a key concept in data science. Its application in marketing attribution and causal analysis allow...
Data SciencePrefetching
Prefetching loads resources likely to be needed in the near future in advance, improving perceived performance. It allow...
Web PerformancePrerendering
Prerendering is a technique where the browser loads and renders a page in the background before the user navigates to it...
Web PerformancePrescriptive Analytics
Prescriptive analytics is a type of data analytics that goes beyond predicting future outcomes to also suggest actions t...
Product AnalyticsPress Release
An official statement issued to media outlets to announce something newsworthy about a company or product....
Ecommerce MarketingPrincipal Component Analysis
Principal Component Analysis is a key concept in data science. Its application in marketing attribution and causal analy...
Data SciencePrivacy Policy
A statement that discloses how a website collects, uses, discloses, and manages customer data....
Ecommerce MarketingPrivate Marketplace (PMP)
A Private Marketplace (PMP) is an invite-only, real-time bidding auction where a publisher invites a select group of adv...
AdvertisingProbabilistic Attribution
The definition for Probabilistic Attribution will be generated here. It will explain the concept in 2-3 sentences and co...
AttributionProcess Optimization
Process optimization involves the continuous improvement of a process to enhance efficiency, quality, and output. Causal...
ManufacturingProduct Backlog
A product backlog is a prioritized list of features, enhancements, and bug fixes that need to be made to a product. It i...
Product AnalyticsProduct Demo Video
This is a sample definition for Product Demo Video. It explains what Product Demo Video is and how it relates to marketi...
Video MarketingProduct Engagement
Product engagement measures how and how often users interact with a product. High product engagement is a strong indicat...
Product AnalyticsProduct Feed
A file containing a list of products and their attributes, used to distribute product information to shopping channels a...
Ecommerce MarketingProduct Launch
The process of introducing a new product to the market, including marketing campaigns, PR, and sales activities....
Ecommerce MarketingProduct Lifecycle Management (PLM)
Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from inception, through ...
ManufacturingProduct Market Fit
The degree to which a product satisfies a strong market demand, a key milestone for startups and new products....
Ecommerce MarketingProduct Metrics
Product metrics are quantitative data points that measure and track the performance of a product. These metrics are cruc...
Product AnalyticsProduct Page
A webpage dedicated to showcasing a single product, including images, descriptions, pricing, and purchase options. Produ...
Ecommerce MarketingProduct Pages
Product pages are individual pages on an ecommerce site that describe a specific product in detail. A/B testing differen...
EcommerceProduct Photography
Professional photography of products for use in marketing materials, websites, and social media to showcase items attrac...
Ecommerce MarketingProduct Positioning
Product positioning is the process marketers use to determine how to best communicate their products' attributes to thei...
General MarketingProduct Recommendations
Product recommendations are a personalization technique used to suggest products to customers that they might also like....
EcommerceProduct Roadmap
A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over ti...
Product AnalyticsProduct attributes
Product attributes are a set of characteristics that help to define and differentiate a product, which can in turn impac...
Retail CommerceProduct description
A product description is the copy that explains more about a product and its features. Its aim is to inform and persuade...
Retail CommerceProduct details page
A product details page – more commonly known as a product page – is a page that lists all the crucial information that a...
Retail CommerceProduct discovery
Product discovery is the process of a user arriving on an ecommerce site and discovering a product they want to buy. By ...
Retail CommerceProduct filters
Product filters are an interactive element of ecommerce user experience that help to reduce a large product range to a s...
Retail CommerceProduct listings page
A product listings page – also known as a category page – lists multiple products within the same category. On fashion e...
Retail CommerceProduct-Led Growth
Product-led growth (PLG) is a business strategy where product usage drives customer acquisition, expansion, and retentio...
Product AnalyticsProduction Planning
Production planning is the process of determining how to manufacture products in the most efficient way, considering res...
ManufacturingProfit Margin
A measure of profitability calculated as net income divided by revenue, expressed as a percentage....
Ecommerce MarketingProgrammable Logic Controller (PLC)
A Programmable Logic Controller (PLC) is a ruggedized industrial computer used to automate specific processes, machine f...
ManufacturingProgrammatic Advertising
Programmatic advertising is the automated buying and selling of digital advertising. It uses technology to automate the ...
Mobile MarketingPropensity Score
A propensity score is the probability of a unit being assigned to a particular treatment given observed covariates. Prop...
MethodologyPropensity Score Matching
The definition for Propensity Score Matching will be generated here. It will explain the concept in 2-3 sentences and co...
AttributionProtected Health Information (PHI)
Protected Health Information (PHI) is any information in a medical record that can be used to identify an individual, an...
HealthcareProteomics
Proteomics is the large-scale study of proteins, their structures, and their functions. It complements genomics by provi...
Pharma BiotechPrototype
A prototype is a preliminary model of a product that is used for testing and feedback. It can range from a simple paper ...
Product AnalyticsPublic Relations
The practice of managing the spread of information between an organization and the public to build and maintain a positi...
Ecommerce MarketingPurchase Frequency
How often customers make purchases from a business, an important metric for understanding customer behavior and lifetime...
Ecommerce MarketingPush Notifications
Push notifications are clickable messages sent by a mobile app to a user's device, appearing even when the app isn't ope...
Mobile MarketingPyTorch
PyTorch is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper...
Data SciencePython
Python is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ...
Data ScienceQ
Quality Assurance (QA)
Quality assurance (QA) is a way of preventing mistakes and defects in manufactured products and avoiding problems when d...
ManufacturingQuality Control
Quality control is a systematic process of ensuring that manufactured products meet a defined set of quality criteria or...
ManufacturingQuality Improvement (QI) in Healthcare
Quality improvement (QI) in healthcare is a systematic, data-driven approach to improving the quality of healthcare serv...
HealthcareQuality-Adjusted Life Year (QALY)
The quality-adjusted life year (QALY) is a measure of the value of health outcomes. It combines both the quantity and th...
HealthcareQuasi-Experiment
An empirical study that is used to estimate the causal impact of an intervention without random assignment. Quasi-experi...
Causal InferenceQuery
A query, or search query, is the word or phrase that a user types into a search engine. Understanding the intent behind ...
SeoQuota Attainment
Quota attainment is a sales performance metric that measures the percentage of a salesperson's or team's assigned sales ...
Crm SalesR
R
R is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper insig...
Data ScienceROAS
Return on Ad Spend (ROAS) is a marketing metric that measures the amount of revenue your business earns for each dollar ...
EcommerceROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the effi...
EcommerceROLAP
Relational Online Analytical Processing (ROLAP) is a form of OLAP that stores data in a relational database. ROLAP tools...
Business IntelligenceRandom Forest
Random Forest is a key concept in data science. Its application in marketing attribution and causal analysis allows for ...
Data ScienceRandomization
The process of assigning subjects to treatment and control groups at random. Randomization is a key feature of randomize...
Causal InferenceRandomized Control Trial Rct
The definition for Randomized Control Trial Rct will be generated here. It will explain the concept in 2-3 sentences and...
AttributionRandomized Controlled Trial (RCT)
A study design where subjects are randomly assigned to either a treatment group or a control group. RCTs are considered ...
Causal InferenceRanking Factor
A ranking factor is one of the criteria that a search engine uses to determine the order in which to rank pages in its s...
SeoReach
This is a sample definition for Reach. It explains what Reach is and how it relates to marketing attribution and analyti...
Video MarketingReal User Monitoring
Real User Monitoring (RUM) collects performance data from actual users visiting a website to analyze real-world experien...
Web PerformanceReal-Time Bidding (RTB)
Real-Time Bidding (RTB) is a method of buying and selling digital advertising on a per-impression basis, in real-time. W...
Mobile MarketingReal-Time Bidding (RTB)
Real-Time Bidding (RTB) is a method of buying and selling digital advertising in real-time, on a per-impression basis, t...
AdvertisingReal-World Data (RWD)
Real-world data (RWD) are the data relating to patient health status and/or the delivery of health care routinely collec...
HealthcareReal-World Evidence (RWE)
Real-world evidence (RWE) is the clinical evidence regarding the usage and potential benefits or risks of a medical prod...
HealthcareRecommendation engine
Recommendation engine technology shows generates recommended products according to the customer’s real-time intent, past...
Retail CommerceRecommender Systems
Recommender Systems is a key concept in data science. Its application in marketing attribution and causal analysis allow...
Data ScienceReferral Program
A marketing strategy that encourages existing customers to refer new customers, often offering rewards for successful re...
Ecommerce MarketingReferral Traffic
Referral traffic is the segment of website traffic that arrives on your site from another source, like a link on another...
SeoRegTech Solutions
RegTech Solutions leverage technology to help financial institutions comply with regulatory requirements efficiently. Th...
Financial ServicesRegression
Regression is a key concept in data science. Its application in marketing attribution and causal analysis allows for dee...
Data ScienceRegression Analysis
The definition for Regression Analysis will be generated here. It will explain the concept in 2-3 sentences and connect ...
AttributionRegression Discontinuity Design
The definition for Regression Discontinuity Design will be generated here. It will explain the concept in 2-3 sentences ...
AttributionRegression to the Mean
The phenomenon that if a variable is extreme on its first measurement, it will tend to be closer to the average on its s...
Causal InferenceRegularization
Regularization is a key concept in data science. Its application in marketing attribution and causal analysis allows for...
Data ScienceRegulatory Affairs
Regulatory affairs is a profession within the pharmaceutical industry that is responsible for ensuring that a company's ...
Pharma BiotechRegulatory Compliance
Regulatory Compliance in financial services ensures adherence to laws and regulations such as Basel, AML, and KYC. Accur...
Financial ServicesReinforcement Learning
Reinforcement Learning is a key concept in data science. Its application in marketing attribution and causal analysis al...
Data ScienceRemote Patient Monitoring (RPM)
Remote patient monitoring (RPM) is a technology to enable monitoring of patients outside of conventional clinical settin...
HealthcareRender Blocking Resources
Render blocking resources are scripts, stylesheets, or other assets that delay the rendering of a webpage. Optimizing or...
Web PerformanceRepeat Purchase Rate
The percentage of customers who have made more than one purchase, indicating customer loyalty and satisfaction....
Ecommerce MarketingReporting
The process of organizing data into informational summaries in order to monitor business performance. Reporting is a key...
Business IntelligenceResource Hints
Resource hints are browser directives that inform the browser about resources to preload, prefetch, or preconnect. Using...
Web PerformanceResponsive Design
Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window o...
EcommerceResponsive Images
Responsive images adapt their size and resolution based on the user's device and screen size. Implementing responsive im...
Web PerformanceRetail Analytics
This is a detailed, SEO-optimized definition for retail analytics. It explains its relevance to marketing attribution an...
Retail CommerceRetargeting
Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously interacte...
Social MediaRetention Analysis
Retention analysis measures how many users return to a product over time. It is a key indicator of product health and cu...
Product AnalyticsRetention Rate
Retention Rate measures the percentage of customers who continue using a service over a given period. Attribution and ca...
Financial ServicesRetention Strategies
Definition of Retention Strategies. This is a sample definition. Causality Engine helps you understand how Retention Str...
Customer ExperienceReturn On Ad Spend Roas
The definition for Return On Ad Spend Roas will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionReturn On Investment Roi
The definition for Return On Investment Roi will be generated here. It will explain the concept in 2-3 sentences and con...
AttributionReturn on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a marketing metric that measures the amount of revenue earned for every dollar spent on adv...
Mobile MarketingReturn on Investment (ROI)
Return on investment (ROI) is a ratio between net income (over a period) and investment (costs resulting from an investm...
AnalyticsReturns
Ecommerce returns, or reverse logistics, is the process of customers sending back purchased items to the retailer. Under...
EcommerceReturns Policy
A set of rules a retailer creates to manage how customers return and exchange unwanted merchandise....
Ecommerce MarketingRevenue
The total amount of income generated by the sale of goods or services related to the company's primary operations....
Ecommerce MarketingRewarded Video Ads
Rewarded video ads are a type of in-app ad that offers users a reward, such as in-game currency or premium content, in e...
Mobile MarketingRich Media
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements ...
AdvertisingRich Results
Rich results are visually enhanced search results with extra information displayed alongside the title, description, and...
SeoRich Snippets
Enhanced search results that display additional information beyond the standard title, URL, and meta description....
Ecommerce MarketingRisk Management
Risk Management in financial services involves identifying, assessing, and prioritizing risks to minimize their impact. ...
Financial ServicesRobotics
Robotics is an interdisciplinary branch of engineering and science that includes mechanical engineering, electronic engi...
ManufacturingRobots.txt
A robots.txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. It ...
SeoRoot Cause Analysis (RCA)
Root Cause Analysis (RCA) is a systematic problem-solving method used to identify the underlying causes of a problem or ...
ManufacturingRules Based Attribution
The definition for Rules Based Attribution will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionS
SCADA (Supervisory Control and Data Acquisition)
SCADA (Supervisory Control and Data Acquisition) is a system of software and hardware elements that allows industrial or...
ManufacturingSDK (Software Development Kit)
A software development kit (SDK) is a collection of software development tools in one installable package. They facilita...
AnalyticsSDK Integration
SDK (Software Development Kit) integration is the process of adding a third-party SDK to a mobile app to enable specific...
Mobile MarketingSEO
Search Engine Optimization is the practice of optimizing website content and structure to rank higher in search engine r...
Ecommerce MarketingSERP
A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query by a user. Understan...
SeoSERP Features
SERP features are any results on a Google search engine results page that are not traditional organic results. Examples ...
SeoSQL
SQL is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper ins...
Data ScienceSQL Tuning
SQL tuning is the process of optimizing SQL queries to improve execution speed and reduce resource consumption. Effectiv...
Web PerformanceSSL Certificate
An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection....
EcommerceSSP
A Supply-Side Platform (SSP) is a software platform used by publishers to sell advertising in an automated fashion. SSPs...
AdvertisingSWOT Analysis
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, op...
General MarketingSaaS
Software as a Service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription ...
EcommerceSales Cycle
A sales cycle is the process that a company takes to sell its product or service to a customer. It encompasses all the a...
B2b MarketingSales Enablement
Sales enablement is the iterative process of providing a company's sales team with the resources they need to close more...
Crm SalesSales Forecasting
Sales forecasting is the process of estimating future sales revenue by predicting the amount of product or services a sa...
Crm SalesSales Funnel
A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase...
EcommerceSales Pipeline
A sales pipeline is a visual representation of the customer journey, split into different stages, that a salesperson can...
B2b MarketingSales Qualified Lead (SQL)
A Sales Qualified Lead (SQL) is a prospective customer that has been researched and vetted by both the marketing and sal...
B2b MarketingScarcity Marketing
Scarcity marketing is a marketing tactic that leverages the psychological principle of scarcity to increase demand for a...
Conversion OptimizationSchema Markup
Schema markup is a form of microdata that, once added to a webpage, creates an enhanced description (commonly known as a...
SeoScikit-learn
Scikit-learn is a key concept in data science. Its application in marketing attribution and causal analysis allows for d...
Data ScienceScrum
Scrum is an agile framework for managing and completing complex projects. It is an iterative and incremental approach to...
Product AnalyticsSeaborn
Seaborn is a key concept in data science. Its application in marketing attribution and causal analysis allows for deeper...
Data ScienceSearch Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing thei...
B2b MarketingSearch Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or...
General MarketingSearch Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website throu...
EcommerceSearch Intent
Search intent, or user intent, is the 'why' behind a search query. Understanding search intent is crucial for creating c...
SeoSearch Volume
Search volume is the number of times a particular keyword is searched for in a given timeframe. It is a key metric used ...
SeoSeasonal Marketing
Marketing campaigns timed around specific seasons, holidays, or events to capitalize on increased consumer spending duri...
Ecommerce MarketingSecond-Price Auction
A second-price auction is a type of auction where the winning bidder pays the price of the second-highest bid, not their...
AdvertisingSegmentation
Segmentation in marketing is the process of dividing a broad consumer or business market, normally consisting of existin...
AnalyticsSelection Bias
The definition for Selection Bias will be generated here. It will explain the concept in 2-3 sentences and connect it to...
AttributionSelf-Service BI
A business intelligence approach that enables business users to access and analyze data without the need for IT support....
Business IntelligenceSelf-Service Portal
Definition of Self-Service Portal. This is a sample definition. Causality Engine helps you understand how Self-Service P...
Customer ExperienceSentiment Analysis
Definition of Sentiment Analysis. This is a sample definition. Causality Engine helps you understand how Sentiment Analy...
Customer ExperienceServer Optimization
Server optimization involves configuring and tuning web servers to improve response times and handle more traffic effici...
Web PerformanceService Blueprint
Definition of Service Blueprint. This is a sample definition. Causality Engine helps you understand how Service Blueprin...
Customer ExperienceService Level Agreement (SLA)
Definition of Service Level Agreement (SLA). This is a sample definition. Causality Engine helps you understand how Serv...
Customer ExperienceService Workers
Service workers are scripts that run in the background of a web browser to enable features like offline support, backgro...
Web PerformanceSession
A session is a group of user interactions with your website that take place within a given time frame. For example, a si...
AnalyticsShare of Voice
Share of Voice (SOV) is a measure of the market your brand owns compared to your competitors. In the context of social m...
Social MediaShipping
Shipping is the process of transporting goods from a source location to a predefined destination. In ecommerce, shipping...
EcommerceShipping Strategy
The approach a business takes to delivering products to customers, including shipping options, pricing, and delivery tim...
Ecommerce MarketingShop Floor Control
Shop floor control is the set of activities that are performed to track, manage, and report on the progress of work in a...
ManufacturingShopify
Shopify is a leading ecommerce platform that enables businesses to create online stores and sell their products. Attribu...
EcommerceShoppable Video
This is a sample definition for Shoppable Video. It explains what Shoppable Video is and how it relates to marketing att...
Video MarketingShopping Cart
A shopping cart on an online retailer's site is a piece of software that facilitates the purchase of a product or servic...
EcommerceShopping Feed
A shopping feed or product feed is a file containing a list of products and attributes of those products organized so th...
EcommerceShrinkage
This is a detailed, SEO-optimized definition for shrinkage. It explains its relevance to marketing attribution and analy...
Retail CommerceSimpson's Paradox
A phenomenon in probability and statistics, in which a trend appears in several different groups of data but disappears ...
Causal InferenceSite Speed
Site speed, or page speed, is the time it takes for a web page to fully load for a user. It is a confirmed ranking facto...
SeoSitelinks
Sitelinks are additional links that appear below the main search result for a website. They point to other pages on the ...
SeoSitemap
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relatio...
EcommerceSix Sigma
Six Sigma is a data-driven methodology used to improve business processes by minimizing defects or errors to a level of ...
ManufacturingSkip to content
Learning Solutions Who It’s For Why Econsultancy...
Retail CommerceSkippable Ads
This is a sample definition for Skippable Ads. It explains what Skippable Ads is and how it relates to marketing attribu...
Video MarketingSlice and Dice
A feature of OLAP tools that allows users to break down a large dataset into smaller parts (slicing) and view it from di...
Business IntelligenceSmall Molecule Drugs
Small molecule drugs are a class of drugs that have a low molecular weight and are typically synthesized through chemica...
Pharma BiotechSocial Commerce
Social commerce is the use of social networking websites such as Facebook, Instagram, and Pinterest as vehicles to promo...
Social MediaSocial Determinants of Health (SDOH)
Social determinants of health (SDOH) are the conditions in the environments where people are born, live, learn, work, pl...
HealthcareSocial Graph
The social graph is a map of the relationships between individuals on a social network. It represents the connections be...
Social MediaSocial Listening
Definition of Social Listening. This is a sample definition. Causality Engine helps you understand how Social Listening ...
Customer ExperienceSocial Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. It is a powerf...
General MarketingSocial Proof
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct be...
Conversion OptimizationSoft Launch
A release of a product or service to a limited audience before the official public launch to test and refine the offerin...
Ecommerce MarketingSplit Testing
Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website or app. ...
Conversion OptimizationSpurious Correlation
A mathematical relationship in which two or more events or variables are associated but not causally related, due to eit...
Causal InferenceStatistical Modeling
The process of applying statistical analysis to data. A statistical model is a mathematical representation of a real-wor...
Business IntelligenceStatistical Process Control (SPC)
Statistical Process Control (SPC) is a method of quality control which employs statistical methods to monitor and contro...
ManufacturingStatistical Significance
In the context of A/B testing, statistical significance is a measure of the probability that the difference in conversio...
Product AnalyticsStickiness
Stickiness is a metric that measures how often users return to a product. It is typically calculated as the ratio of Dai...
Product AnalyticsStickiness Ratio
The stickiness ratio is a metric that measures how frequently users are returning to an app. It is calculated by dividin...
Mobile MarketingStore Performance
This is a detailed, SEO-optimized definition for store performance. It explains its relevance to marketing attribution a...
Retail CommerceStorytelling
In the context of social media, storytelling is the art of using narratives to connect with your audience on an emotiona...
Social MediaStreaming Analytics
This is a sample definition for Streaming Analytics. It explains what Streaming Analytics is and how it relates to marke...
Video MarketingStructural Causal Model (SCM)
A mathematical framework for representing causal relationships between variables. SCMs consist of a set of equations tha...
Causal InferenceStructural Equation Modeling
The definition for Structural Equation Modeling will be generated here. It will explain the concept in 2-3 sentences and...
AttributionStructured Data
Structured data is a standardized format for providing information about a page and classifying the page content. It hel...
SeoSubscription Model
The subscription model is a business model where a customer must pay a recurring price at regular intervals for access t...
EcommerceSubtitles and Captions
This is a sample definition for Subtitles and Captions. It explains what Subtitles and Captions is and how it relates to...
Video MarketingSubtractive Manufacturing
Subtractive manufacturing is a process by which 3D objects are constructed by successively cutting material away from a ...
ManufacturingSupervised Learning
Supervised Learning is a key concept in data science. Its application in marketing attribution and causal analysis allow...
Data ScienceSupply Chain Management (SCM)
Supply chain management (SCM) is the management of the flow of goods and services, and includes all processes that trans...
ManufacturingSupply Chain Visibility
Supply chain visibility is the ability to track and monitor all components, products, and processes across the supply ch...
Supply ChainSupply Chain in Pharma
The supply chain in the pharmaceutical industry is the system of organizations, people, activities, information, and res...
Pharma BiotechSupply-Side Platform (SSP)
A Supply-Side Platform (SSP) is a software platform that allows app developers (publishers) to sell their ad inventory i...
Mobile MarketingSupply-Side Platform (SSP)
A Supply-Side Platform (SSP) is a software platform used by publishers to sell advertising in an automated fashion. SSPs...
AdvertisingSupport Vector Machines
Support Vector Machines is a key concept in data science. Its application in marketing attribution and causal analysis a...
Data ScienceSurvivorship Bias
The logical error of concentrating on the people or things that 'survived' some process and inadvertently overlooking th...
Causal InferenceSynthetic Control Method
A statistical method for estimating the causal effect of an intervention in a single-unit case study. The synthetic cont...
Causal InferenceSynthetic Monitoring
Synthetic monitoring uses scripted tests to simulate user interactions with a website, measuring performance from variou...
Web PerformanceSystems Biology
Systems biology is the computational and mathematical analysis and modeling of complex biological systems. It is a biolo...
HealthcareT
TLS Encryption
TLS Encryption secures data transmitted between web servers and clients by encrypting the connection. While essential fo...
Web PerformanceTag Management System (TMS)
A tag management system (TMS) is a software solution that allows you to manage and deploy marketing tags (snippets of co...
AnalyticsTagging
Tagging is the action of labeling or mentioning another user, page, or location in a social media post. It is a way to c...
Social MediaTakt Time
Takt time is the rate at which a finished product needs to be completed in order to meet customer demand. It is a key co...
ManufacturingTarget Audience
A specific group of consumers identified as the intended recipients of a marketing message or campaign....
Ecommerce MarketingTarget Identification and Validation
Target identification and validation is the process of identifying and validating a biological target that is involved i...
Pharma BiotechTechnical SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. This includes improv...
SeoTelehealth
Telehealth is the distribution of health-related services and information via electronic information and telecommunicati...
HealthcareTensorFlow
TensorFlow is a key concept in data science. Its application in marketing attribution and causal analysis allows for dee...
Data ScienceTerritory Management
Sales territory management is the process of creating, managing, and optimizing sales territories to ensure balanced wor...
Crm SalesTestimonial
A statement from a satisfied customer that endorses a product or service, used as social proof in marketing....
Ecommerce MarketingTestimonial Video
This is a sample definition for Testimonial Video. It explains what Testimonial Video is and how it relates to marketing...
Video MarketingThird Party Data
Data collected by an entity that doesn't have a direct relationship with the user, often purchased from data aggregators...
Ecommerce MarketingThird-Party Cookie
A third-party cookie is a cookie that is set by a domain other than the one that the user is currently visiting. These c...
AnalyticsThird-Party Logistics (3PL)
Third-party logistics (3PL) providers offer outsourced logistics services, which can include warehousing, transportation...
EcommerceThought Leadership
Thought leadership is the expression of ideas that demonstrate you have expertise in a particular field, area, or topic....
B2b MarketingTikTok Ads
Advertising on the TikTok platform, allowing brands to reach younger audiences through short-form video content and vari...
Ecommerce MarketingTime Decay Attribution
The definition for Time Decay Attribution will be generated here. It will explain the concept in 2-3 sentences and conne...
AttributionTime Series Analysis
Time series analysis is a specific way of analyzing a sequence of data points collected over an interval of time. In tim...
AnalyticsTime To First Byte
Time To First Byte (TTFB) measures the duration from a user's request to the time the first byte of the webpage is recei...
Web PerformanceTime To Interactive
Time To Interactive (TTI) measures how long it takes for a page to become fully interactive. Optimizing TTI improves use...
Web PerformanceTime to Value (TTV)
Time to Value (TTV) is the amount of time it takes for a new user to realize the value of a product. A shorter TTV is ge...
Product AnalyticsTitle Tag
A title tag is an HTML element that specifies the title of a web page. It is displayed on search engine results pages as...
SeoTotal Productive Maintenance (TPM)
Total Productive Maintenance (TPM) is a holistic approach to equipment maintenance that strives to achieve perfect produ...
ManufacturingTotal Quality Management (TQM)
Total Quality Management (TQM) is a management framework based on the belief that an organization can build long-term su...
ManufacturingTouchpoint
The definition for Touchpoint will be generated here. It will explain the concept in 2-3 sentences and connect it to mar...
AttributionTouchpoints
Definition of Touchpoints. This is a sample definition. Causality Engine helps you understand how Touchpoints impacts yo...
Customer ExperienceToxicology
Toxicology is the scientific study of adverse effects that occur in living organisms due to chemicals. It is a critical ...
Pharma BiotechTraffic Source
A traffic source is the origin through which users find your site. Common traffic sources include organic search, paid s...
AnalyticsTransaction Monitoring
Transaction Monitoring is the continuous process of reviewing financial transactions to detect suspicious activity, aidi...
Financial ServicesTreatment Effect
The causal impact of a treatment or intervention on an outcome. In marketing, the 'treatment' could be an advertising ca...
Causal InferenceTreatment Group
The definition for Treatment Group will be generated here. It will explain the concept in 2-3 sentences and connect it t...
AttributionTrending Topic
A trending topic is a subject or event that is currently popular on a social media platform. These topics are often disp...
Social MediaTrust Signals
Trust signals are elements on a website that help to build trust with visitors. Examples include security badges, custom...
Conversion OptimizationU
U Shaped Attribution
The definition for U Shaped Attribution will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionUTM Parameters
UTM parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing camp...
AnalyticsUnderfitting
Underfitting is a key concept in data science. Its application in marketing attribution and causal analysis allows for d...
Data ScienceUnique Selling Proposition
The factor or consideration presented by a seller as the reason that one product or service is different from and better...
Ecommerce MarketingUnsupervised Learning
Unsupervised Learning is a key concept in data science. Its application in marketing attribution and causal analysis all...
Data ScienceUplift Modeling
Uplift modeling, also known as incremental modeling, true lift modeling, or net modeling, is a predictive modeling techn...
AnalyticsUpselling
Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades or other a...
EcommerceUrgency Tactics
Urgency tactics are marketing strategies that create a sense of urgency to encourage customers to make a purchase. Examp...
Conversion OptimizationUsability Testing
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. ...
Conversion OptimizationUser Acquisition (UA)
User acquisition (UA) is the process of gaining new users for an app, game, or service through marketing efforts. It enc...
Mobile MarketingUser Activation
User activation is the process of a new user taking a specific, predetermined action that indicates they have found init...
Product AnalyticsUser Engagement
User engagement is the degree to which a user interacts with a website or app. It is a key metric for measuring the succ...
Conversion OptimizationUser Experience (UX)
User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It...
Conversion OptimizationUser Experience (UX)
Definition of User Experience (UX). This is a sample definition. Causality Engine helps you understand how User Experien...
Customer ExperienceUser Flow
User flow is the path a user takes on a website or app to complete a task. It is a key aspect of user experience design ...
Conversion OptimizationUser Interface (UI)
Definition of User Interface (UI). This is a sample definition. Causality Engine helps you understand how User Interface...
Customer ExperienceUser Journey
A user journey is the path a user takes to accomplish a goal on a website or in an app. Mapping the user journey helps b...
Product AnalyticsUser Research
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analy...
Conversion OptimizationUser Retention Rate
User retention rate is the percentage of users who continue to use an app over a given period. It is a key indicator of ...
Mobile MarketingUser Segmentation
User segmentation is the process of dividing a user base into groups of individuals with similar characteristics or beha...
Mobile MarketingUser-Generated Content
User-Generated Content (UGC) is any form of content, such as images, videos, text, and audio, that has been posted by us...
Social MediaUser-Generated Content (UGC)
This is a sample definition for User-Generated Content (UGC). It explains what User-Generated Content (UGC) is and how i...
Video MarketingV
Vaccine Development
Vaccine development is the process of creating a new vaccine, from initial research to regulatory approval and manufactu...
Pharma BiotechValue Proposition
A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the ...
General MarketingValue Stream Mapping
Value stream mapping is a lean-management method for analyzing the current state and designing a future state for the se...
ManufacturingValue-Based Care
Value-based care is a healthcare delivery model where providers, including hospitals and physicians, are paid based on p...
HealthcareVanity Metric
A vanity metric is a data point that looks impressive on the surface but doesn't actually measure what matters for busin...
Social MediaVanity Metrics
Vanity metrics are metrics that look good on the surface but don't actually help you understand your business's performa...
Product AnalyticsVideo A/B Testing
This is a sample definition for Video A/B Testing. It explains what Video A/B Testing is and how it relates to marketing...
Video MarketingVideo API
This is a sample definition for Video API. It explains what Video API is and how it relates to marketing attribution and...
Video MarketingVideo Advertising
This is a sample definition for Video Advertising. It explains what Video Advertising is and how it relates to marketing...
Video MarketingVideo Analytics
This is a sample definition for Video Analytics. It explains what Video Analytics is and how it relates to marketing att...
Video MarketingVideo Attribution
This is a sample definition for Video Attribution. It explains what Video Attribution is and how it relates to marketing...
Video MarketingVideo Completion Rate
This is a sample definition for Video Completion Rate. It explains what Video Completion Rate is and how it relates to m...
Video MarketingVideo Content Management System (CMS)
This is a sample definition for Video Content Management System (CMS). It explains what Video Content Management System ...
Video MarketingVideo Funnel
This is a sample definition for Video Funnel. It explains what Video Funnel is and how it relates to marketing attributi...
Video MarketingVideo Hosting
This is a sample definition for Video Hosting. It explains what Video Hosting is and how it relates to marketing attribu...
Video MarketingVideo Marketing
Using video content to promote and market products or services, increase engagement, and reach audiences on digital and ...
Ecommerce MarketingVideo Marketing Strategy
This is a sample definition for Video Marketing Strategy. It explains what Video Marketing Strategy is and how it relate...
Video MarketingVideo Overlay Ads
This is a sample definition for Video Overlay Ads. It explains what Video Overlay Ads is and how it relates to marketing...
Video MarketingVideo Personalization
This is a sample definition for Video Personalization. It explains what Video Personalization is and how it relates to m...
Video MarketingVideo Player
This is a sample definition for Video Player. It explains what Video Player is and how it relates to marketing attributi...
Video MarketingVideo SEO
This is a sample definition for Video SEO. It explains what Video SEO is and how it relates to marketing attribution and...
Video MarketingVideo Storytelling
This is a sample definition for Video Storytelling. It explains what Video Storytelling is and how it relates to marketi...
Video MarketingVideo Syndication
This is a sample definition for Video Syndication. It explains what Video Syndication is and how it relates to marketing...
Video MarketingVideo Thumbnail
This is a sample definition for Video Thumbnail. It explains what Video Thumbnail is and how it relates to marketing att...
Video MarketingVideo Transcript
This is a sample definition for Video Transcript. It explains what Video Transcript is and how it relates to marketing a...
Video MarketingView Through Conversion
The definition for View Through Conversion will be generated here. It will explain the concept in 2-3 sentences and conn...
AttributionView-Through Rate
This is a sample definition for View-Through Rate. It explains what View-Through Rate is and how it relates to marketing...
Video MarketingViewability
Viewability is a metric in digital advertising that measures whether an ad had the opportunity to be seen by a user. An ...
AdvertisingViral Content
Viral content is any piece of media (such as a video, image, or article) that spreads rapidly through online sharing, ac...
Social MediaViral Marketing
Viral marketing is a marketing strategy that encourages users to share a marketing message with others, creating exponen...
Mobile MarketingVirtual Reality (VR) Video
This is a sample definition for Virtual Reality (VR) Video. It explains what Virtual Reality (VR) Video is and how it re...
Video MarketingVisual Commerce
Visual commerce is a type of ecommerce where brands use compelling visuals, including user-generated content, to engage ...
EcommerceVisual Management
Visual management is a technique used in lean manufacturing to create a visual workplace, where information is communica...
ManufacturingVlog
A vlog, or video blog, is a form of blog for which the medium is video. Vlogs are a popular form of content on platforms...
Social MediaVoice Commerce
Voice commerce is the use of voice commands to search for and purchase products online, typically through smart speakers...
EcommerceVoice Search
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing the...
SeoVoice of the Customer (VoC)
Definition of Voice of the Customer (VoC). This is a sample definition. Causality Engine helps you understand how Voice ...
Customer ExperienceW
W Shaped Attribution
The definition for W Shaped Attribution will be generated here. It will explain the concept in 2-3 sentences and connect...
AttributionWarehousing
Warehousing is the act of storing goods that will be sold or distributed later. For ecommerce businesses, efficient ware...
EcommerceWearable Technology in Healthcare
Wearable technology in healthcare includes electronic devices that can be worn as accessories, embedded in clothing, imp...
HealthcareWeb Analytics
The definition for Web Analytics will be generated here. It will explain the concept in 2-3 sentences and connect it to ...
AttributionWeb Hosting
Web hosting is a type of Internet hosting service that allows individuals and organizations to make their website access...
EcommerceWeb Vitals API
The Web Vitals API is a browser interface that allows developers to measure Core Web Vitals metrics programmatically. It...
Web PerformanceWebP Format
WebP is a modern image format that provides superior compression and quality characteristics compared to traditional for...
Web PerformanceWebinar
A webinar is an online seminar or presentation that is hosted on the internet. Webinars are a popular tool for lead gene...
Social MediaWelcome Email
An automated email sent to new subscribers or customers to introduce them to a brand and set expectations for future com...
Ecommerce MarketingWhite-Hat SEO
White-hat SEO refers to the use of optimization strategies, tactics, and techniques that focus on a human audience oppos...
SeoWin Back Campaign
A marketing campaign designed to re-engage customers who haven't made a purchase in a while, often offering incentives t...
Ecommerce MarketingWin Rate
Win rate, also known as the close rate, is a sales metric that measures the percentage of deals a salesperson or team cl...
Crm SalesWireframe
A wireframe is a low-fidelity design layout that serves as a blueprint for a website or app. It is used to define the st...
Product AnalyticsWishlist
A wishlist is a feature in an ecommerce site that allows shoppers to create personalized collections of products they wa...
EcommerceWooCommerce
An open-source ecommerce plugin for WordPress that enables businesses to sell products and services online....
Ecommerce MarketingWord of Mouth
The passing of information from person to person through oral communication, one of the most trusted forms of marketing....
Ecommerce MarketingWord-of-Mouth Marketing
Word-of-mouth marketing (WOMM) is the process of actively influencing and encouraging organic discussion about a brand, ...
Social MediaWork-in-Progress (WIP)
Work-in-progress (WIP) refers to the products in a production process that are not yet finished. In lean manufacturing, ...
ManufacturingReady to put these concepts into practice?
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