BigCommerce
BigCommerce is a SaaS ecommerce platform. It provides retailers with features for SEO, marketing, and multi-channel selling.
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By Joris van Huët, Founder & CEOUpdated 3 min read
What is BigCommerce?
BigCommerce is a leading SaaS (Software as a Service) ecommerce platform designed to help retailers of all sizes to build, manage, and scale their online stores efficiently. Founded in 2009, BigCommerce offers a complete suite of features including customizable storefronts, SEO improvement tools, multi-channel selling capabilities, and smooth integrations with major payment gateways and marketing platforms. Unlike traditional ecommerce software that requires significant technical expertise and hosting management, BigCommerce provides a fully hosted and scalable solution, allowing merchants to focus on their business growth rather than infrastructure.
Technically, BigCommerce operates on a cloud-based infrastructure that supports high traffic volumes and transactions without compromising site speed or reliability. It supports headless commerce architectures, enabling brands to create highly customized front-end experiences while using its reliable back-end commerce engine. For instance, fashion and beauty brands can use BigCommerce's built-in SEO tools to improve product pages for organic search, while integrating with marketplaces like Amazon and social platforms such as Instagram Shopping to diversify their sales channels. BigCommerce also supports advanced analytics and reporting, making it easier for marketers to track sales performance and customer behavior.
Why BigCommerce matters for ecommerce
BigCommerce matters significantly for ecommerce marketers because it directly influences customer acquisition, retention, and overall sales growth through its reliable marketing and SEO features. By providing a platform improved for organic search, marketers can increase discoverability without heavy reliance on paid advertising, improving long-term ROI. Additionally, BigCommerce’s multi-channel selling tools allow brands to extend their reach effortlessly across social media, marketplaces, and offline channels, effectively capturing customers wherever they shop. From a business impact perspective, using BigCommerce reduces the technical overhead and speeds up time to market, enabling marketers to launch campaigns and new product lines faster. The platform’s scalability supports high-growth brands, allowing businesses such as fashion retailers to handle seasonal spikes and flash sales without downtime.
Common mistakes
- Ignoring SEO best practices: Many marketers fail to fully use BigCommerce’s SEO features, such as meta tags, URLs, and structured data, which limits organic traffic growth. Avoid this by regularly optimizing product pages and content.
- Underutilizing multi-channel selling: Not connecting BigCommerce stores to multiple sales channels like social media and marketplaces can restrict revenue potential. Ensure all relevant channels are integrated and synchronized.
- Over-relying on last-click attribution: Marketers often attribute sales to the final touchpoint without considering the full customer journey.
- Neglecting site performance: Using heavy themes or unoptimized images can slow site speed, negatively impacting user experience and SEO rankings. Regularly audit and optimize site performance.
- Failing to analyze data complete: Relying solely on BigCommerce’s native analytics without integrating external attribution tools may lead to incomplete insights. Combine BigCommerce data with advanced attribution platforms for complete analysis.
Frequently asked questions
How does BigCommerce support multi-channel selling?
BigCommerce provides native integrations and apps that enable merchants to sell on marketplaces like Amazon and eBay, as well as social platforms such as Facebook and Instagram. This helps brands reach customers across multiple touchpoints smooth.Is BigCommerce suitable for small and large e-commerce businesses?
Absolutely. BigCommerce offers scalable solutions that cater to startups and SMBs as well as enterprise-level brands, providing features like advanced APIs, custom storefronts, and high availability to support growth.What are the SEO benefits of using BigCommerce?
BigCommerce includes built-in SEO tools like customizable URLs, sitemaps, schema markup, and fast site speeds, which help improve search engine rankings and drive organic traffic to ecommerce stores.