Last Updated: October 13, 2025
In today's competitive business landscape, driving sales growth is a priority for every brand. But with so many marketing strategies available, it can be overwhelming to know where to start—and even harder to know which efforts are truly driving results.
These 10 proven marketing strategies, along with proper attribution methods, will help you focus on what works, driving and tracking results without the guesswork. Whether you're new to digital marketing or looking to optimize your efforts, these strategies will guide you toward measurable success.
SEO is a tried-and-true strategy for driving organic traffic. By optimizing your website and content for relevant keywords, you can increase your visibility on search engines and attract more qualified leads.
SEO Tip: Focus on both on-page and off-page SEO strategies to improve your chances of ranking higher on Google.
Attribution Tip: Use Google Analytics Attribution reports to understand how organic search interactions combine with other channels to drive conversions.
Tools to Try:
Creating high-quality, valuable content helps establish your brand as an authority in your industry. Well-crafted blog posts, videos, and infographics can drive traffic, build trust, and convert visitors into customers.
Content Marketing Tip: Be consistent and provide solutions to your audience's pain points. When your content answers questions, customers are more likely to engage and buy.
Attribution Tip: Use UTM parameters in your content links to track which specific pieces drive the most conversions across platforms.
Email marketing remains one of the most effective ways to convert leads into customers. By sending personalized, relevant content to your subscribers, you can nurture relationships and increase sales.
Email Tip: Segment your email list to deliver targeted campaigns that resonate with specific groups of customers.
Attribution Tip: Implement post-click tracking to understand how email campaigns contribute to conversions, even when they're not the last touch.
Social media platforms are powerful tools for building connections with your audience. Whether it's Facebook, Instagram, LinkedIn, or Twitter, consistent engagement helps you stay top of mind.
Social Media Tip: Use paid ads to reach a wider audience and retarget those who have shown interest in your brand.
Attribution Tip: Use platform-specific pixels and cross-channel attribution tools to track how social media assists in conversion paths.
PPC ads, like Google Ads and Facebook Ads, provide quick visibility. When done correctly, they can generate high-quality leads and drive immediate sales growth.
PPC Tip: Use A/B testing to fine-tune your ad copy and landing pages for maximum conversion rate and attribution accuracys.
Attribution Tip: Look beyond last-click attribution—use data-driven attribution models to understand how PPC works with other channels.
A well-executed referral program encourages satisfied customers to recommend your product or service. Offering rewards like discounts or exclusive products can incentivize customers to spread the word.
Referral Program Tip: Make it easy for your customers to refer friends by providing shareable links and clear instructions.
Attribution Tip: Use unique referral codes and links to track both direct and assisted conversions. Check out ReferralCandy's guide on referral attribution tracking.
Partnering with influencers who align with your brand can help you reach new, targeted audiences. Influencers bring trust and credibility to your business, which can drive sales.
Influencer Tip: Choose influencers who truly resonate with your target audience to ensure authenticity.
Attribution Tip: Create unique tracking links for each influencer and use multi-touch attribution to understand their full impact.
Video content is incredibly engaging and can be a game-changer for your sales strategy. Videos are perfect for product demonstrations, tutorials, customer testimonials, and brand storytelling.
Video Marketing Tip: Optimize your videos for SEO by including relevant keywords in your titles and descriptions.
Attribution Tip: Use video engagement metrics alongside conversion data to understand how video content contributes to the customer journey.
Retargeting ads allow you to stay connected with potential customers who have previously visited your website but didn’t convert. By showing them targeted ads, you can increase the likelihood of them returning to make a purchase.
Retargeting Tip: Customize your ad messaging based on the page the visitor viewed to increase relevance.
Attribution Tip: Use cross-device tracking and view-through conversion measurement to understand the full impact of your retargeting campaigns.
Analytics and proper attribution are essential to understand how well your marketing strategies are performing together. By tracking key metrics across channels and understanding their interactions, you can make data-driven decisions to optimize your campaigns.
Analytics Tip: Use tools like Google Analytics 4 to track visitor behavior, conversion paths, and attribution models.
Attribution Tip: Implement a multi-touch attribution model that accounts for both first-click and last-click interactions, as well as assists along the way.
Scale with confidence, not guesswork. Every time you increase ad spend (with accurate attribution), does your ROAS (return on ad spend) drop? Find out which channels drive incremental sales so you can scale from €100K to €300K+/month profitably.
By implementing these 10 proven marketing strategies and proper attribution tracking, you'll have a strong foundation to drive and measure sales growth. Start with one or two strategies and build from there—before long, you'll see measurable improvements in your results.
